Marketing

What every car dealer should know about Quality management

  • By Phyron
  • Jan 9, 2023
  •  – 4 min read

For a car dealer’s Sales or Marketing manager, quality management is having the right people and resources in the right place at the right time. People, resources, processes and support inherent to a high-performance culture. 

The very core of it is presenting all cars in a way that makes more buyers see them, desire them, and buy them. By turning inventory quicker, inventory carrying costs are dramatically reduced. This applies to every new and used car in stock.

The vast majority of car buyers begin their search online, and the most effective way to catch and keep their attention is video. So, we have developed a seamless way to produce videos automatically and cost-effectively, directly from a dealer’s existing images and data.

Not just any video, but group-branded, studio quality videos with clean, uniform backgrounds, realistic shadowing, creative pre/mid/post rolls, and effective calls-to-action built in. Car presentations ready for use on websites, in marketplaces, and social media. Doing the right thing and doing it better, because Quality works.

USE EVERYBODY’S TIME WISELY

Quality management is also about using everybody’s time wisely. A fully automated video solution for all your cars in stock can be up and running within a couple of weeks. Including image optimization, customized design and functionality. Our dedicated Customer Success team is there to guide you, every step of the way, and will stay close to make sure you get it right.

“One vital aspect of product functionality and quality performance is to share similar views with the dealer. Like, what are must-haves versus nice-to-haves for the “visitor”, says Tina Sadeghi, Customer Success Team Leader. “Hi-quality presentation of what you have to offer in a highly competitive market is definitely a must-have; it’s a must to engage the buyer and build trust while differentiating yourself from the competition. It is critical to build a powerful dealer brand and increase the lifetime value of the customer. You are not just remembered for what you sold but how you sold it, too. So, whenever somebody says they just need something that’s OK for now, we have to remind them that a quick-and-dirty bargain fix can do significant damage to YOUR brand. And last but not least, Google is always there to watch and monitor everything you do online.”  

As every car dealer knows, the business is changing fast. At the same time, even the most advanced video and automation technologies evolve at breathtaking speed. More advanced features, higher specifications, adapted to new competitive platforms, like TikTok. And equally important, dependable quality assurance every step of the way.

WHY CAR DEALERS LEAD THE WAY

Regardless of industry, video is the most life-like and therefore most engaging sales and marketing technology. In the past, car dealers have rarely been at the forefront of technology, sometimes reverting to archaic processes and unqualified leadership. So, why do exceptional car dealers adopt a new and highly relevant vision to lead the way? We asked Colin Richardson, Business Development Lead for North America:

 “The automotive industry, both in the OEM and retail domains, is undergoing major transformation, with electrification and new business models requiring creative and innovative initiatives to remain relevant. Car dealers and automated video are a perfect ‘marriage’. One major challenge has been the sheer numbers involved: There are significant product variants among numerous model lines, each with different features, options and specifications that appeal to different buyers. Furthermore, car buying is a both rational AND emotional process. Video is outstanding to attract attention and convey complex and detailed information in the critical first few seconds.”

Every software developer in the Phyron team; every creative video artist; every account manager and CSM, are addicted to Quality for outstanding performance and reliability.

What about you?

 

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