The last couple of years have been disastrous for some, and surprisingly good for others. Looking ahead we can only hope for more reliable and predictable supply chains, and car buyers eager to invest in both new and used cars. Which, for most of us, are factors outside our direct control.
ONE easy move – seven steps ahead
Approaching the autumn season, there are several things sales and marketing people can do to attract more potential car buyers and sell cars faster. Here are 7 things that you can achieve with one easy move:
- Get better mileage out of your online car ads by catching more potential buyers in the first 10-15 seconds (= before they browse on to other temptations. A recent analysis made among 10,000 car buyers confirmed that car ads with automated video attracted 50 percent (!) more viewers. On average, the cars were sold 3-5 days faster, too.
- Don’t scare away people from perfectly good used cars by showing dull pictures that don’t help to highlight the car’s most attractive features. Such a waste of your employees’ valuable time! The fully automated video solution uses AI to improve the quality of the images.
- Make sure to guide each buyer through their online buying journey. From the ad in marketplaces and social media through your online showroom where they get in direct touch with the right sales rep. Highlighting the best selling points by combining the right words and visuals in a vibrant video presentation. The automated solution covers the buying procedure, end-to-end.
- See to it that viewers who are not quite ready to buy yet are at least impressed by the most welcoming online showroom. Including first class images of all cars against consistent backgrounds. Building a stronger dealer brand, so they will come back to you when they are ready, or when you’ve got the exactly right car for them.
- Sell more financial and other profitable services by promoting the ones relevant for the specific new or used car, inside the car ad itself.
- Make sure that EVERY CAR IN YOUR CATALOG gets the same profitable attention. Thousands of cars in many locations ... the more, the better! As a bonus you get the most of your sales resources by effortlessly monitoring the performance every step of the way.
- Release human resources by automating your internal workflow for creating, handling and publishing all your ads. Today, more than a thousand dealers use Phyron’s solution to do that.
That 100% automated solution can be up and running in a few weeks. And there are no investments to be made, so no need for lengthy budget discussions. So, if you are committed to succeed this autumn, you know what to do now.