Insights

Jan 30, 2026

6 automotive marketing strategies to boost dealership leads without boosting budgets

Boost leads, not spend. Get six expert-backed automotive marketing strategies for 2026 and beyond from Phyron, Infinity, and Waylands Automotive.

Nov 17, 2025

5 takeaways from our AM Live session that will make you rethink your automotive marketing

Discover five key takeaways from our AM Live session that reveal why emotion plays a critical role in automotive marketing. Learn how AI, storytelling and buyer psychology are reshaping the way retailers connect with today’s car shoppers.

Jun 10, 2025

12 vehicle ad Dos and Don’ts you need to know before your next campaign

Want your car ads to work better? Check out our 12 simple dos and don'ts to help your vehicle ads stand out, spark interest, and move cars off the lot faster.

Jun 9, 2025

Missed Phyron’s Automotive Dealer Day Panel? Watch the replay here

Catch the 25-minute replay featuring top automotive marketing leaders as they share how AI and automation are driving innovation, growth, and customer loyalty in the industry.

Nov 28, 2024

What’s next for automotive retail? 4 of the biggest takeaways from our expert panel

Discover how the future of automotive retail is being transformed, with expert insights from Phyron's CEO and Google UK's Head of Automotive.

Nov 8, 2024

What Trump's re-election could mean for the automotive industry

Explore how Trump's re-election could reshape the auto industry, from potential trade wars and tariff hikes to new tax breaks and relaxed environmental standards.

Jul 25, 2024

3 Ways to Elevate the Car Buying Journey

A recent study from Boston Consulting Group revealed that out of 2,000 survey respondents, only half of car buyers were fully content with their recent purchasing experience.

Jun 19, 2024

The jiu-jitsu photo artist

”Yes, it’s personal and it’s art but it’s also a business.” says Julius F Garrido

Apr 15, 2024

Power Your Automotive Inventory Ads (AIA) on Meta

Remember the days where you needed to publish an individual ad manually? For a car dealer with 100 cars in their inventory, that was a painful task. For 1,000+ car listings, forget about it!

Jan 15, 2025

Three new ad designs to supercharge your campaigns

Today, we’re excited to announce three new ad designs we’ve built to keep you ahead of the curve.

Sep 16, 2024

Introducing Phyron App™: the Fastest Way to Get Your Inventory Online

Take a minute to think about how you get imagery of your inventory to your marketing channels. If you’re anything like most of the dealerships we’ve spoken to, you’ll need to ...

May 24, 2022

We help car dealers attract buyers by improving how they present the cars online

The first problem with most dealer ads is that the pictures are too dull to attract and engage the buyers.

Apr 25, 2022

The larger the dealer, the greater the gains

She studied Law in the UK, and gained a wealth of business and marketing experience working across the EMEA region. Automation has long been a special interest of hers, and inspired by her family history she speaks 5 languages.

Dec 17, 2025

Meet Alice: Phyron’s new Head of People building the HR strategy behind what comes next

Recently joining Phyron as Head of People, Alice reflects on the experiences shaping her approach to culture and how she’s supporting the team’s next stage of growth.

Dec 5, 2025

Meet David: Our new Customer Success Manager helping dealerships and OEMs thrive in a digital-first world

David is a new Customer Success Manager at Phyron. His Q&A explores his journey, his partnership style and the innovations shaping the industry.

Nov 18, 2025

Meet Andy: The customer success champion helping dealers get more from Phyron

Discover how Andy, Phyron’s new Customer Success Manager, is helping dealers transform their marketing with AI-powered video automation.

Mar 25, 2025

Passionate about customer success in South Europe.

Valeria Salvo is building stronger, deeper relations in the South.

Mar 19, 2025

The man from Liguria 

”I try to bring my family values into my customer relations”, says Antonluca Braghin.”

Mar 7, 2025

Companies need to humanize their brands

Princewill Akuma says ”Dealers could do more on Linkedin to engage car shoppers.”

Feb 28, 2025

”I love to see our partners succeed.”

She works with Phyron partners all over the place.Europe … North America … Africa …

Nov 15, 2024

He brings machine learning to life

Noel Johansson, Phyron: ”The next big thing will be hyper-personalization."

Aug 26, 2024

Secrets of a targeted content strategy

Creating a hub for all things automotive marketing.