Insights

Oct 1, 2024

How to Set Up Meta Automotive Inventory Ads (AIA)

Let’s set the scene: You’re a car dealer with over 100 cars in stock. In order to reach more buyers and maximize sales, you know that online advertising is a must.

Jul 25, 2024

3 Ways to Elevate the Car Buying Journey

A recent study from Boston Consulting Group revealed that out of 2,000 survey respondents, only half of car buyers were fully content with their recent purchasing experience.

Jun 19, 2024

The jiu-jitsu photo artist

”Yes, it’s personal and it’s art but it’s also a business.” says Julius F Garrido

Apr 15, 2024

Power Your Automotive Inventory Ads (AIA) on Meta

Remember the days where you needed to publish an individual ad manually? For a car dealer with 100 cars in their inventory, that was a painful task. For 1,000+ car listings, forget about it!

Mar 12, 2024

The third wave of always-on product advertising

The landscape of digital advertising is continuously being shaped by transformative waves, each heralding new platforms and strategies that redefine engagement and ROI.

Feb 26, 2024

Product Level Video for Auto Retailers: Q&A

In January 2024, Meta announced its new, exciting format for inventory ads: Product Level Video (PLV). We sat down with our Marketing Specialist, Daniella, to learn what all the buzz is about and what it means for auto retailers.

Jan 30, 2024

Car ads at the tipping point

Digitalization, online advertising, automation… when changing human behaviour and business practices reach a critical mass, it can happen very fast. Seemingly getting a life of its own.

Jan 16, 2024

The hottest retail trend in 2024

Technically and visually, the world’s used car retailers lead the way in consumer goods advertising.

Dec 4, 2023

6 good reasons to ditch the necktie

Honestly now … Did you ever see Santa wearing one?

Sep 16, 2024

Introducing Phyron App™: the Fastest Way to Get Your Inventory Online

Take a minute to think about how you get imagery of your inventory to your marketing channels. If you’re anything like most of the dealerships we’ve spoken to, you’ll need to ...

May 24, 2022

We help car dealers attract buyers by improving how they present the cars online

The first problem with most dealer ads is that the pictures are too dull to attract and engage the buyers.

Apr 25, 2022

The larger the dealer, the greater the gains

She studied Law in the UK, and gained a wealth of business and marketing experience working across the EMEA region. Automation has long been a special interest of hers, and inspired by her family history she speaks 5 languages.

Aug 26, 2024

Secrets of a targeted content strategy

Creating a hub for all things automotive marketing.

Aug 19, 2024

Unlocking the code of informed decision-making

He is using his experience from McKinsey and TikTok to sharpen the edge of Phyron’s data.

Jul 15, 2024

Wanted: Top-notch transatlantic talent

Stephanie Houston is Phyron's new Head of Talent, now mainly focused on the company's continued expansion across North America.

Jul 3, 2024

The human side of SaaS performance

”Think generously about clients’ needs.” says Matthew Worthington from Phyron

May 27, 2024

Is your “corporate culture” real? Genuine? 

Fedora Artyushyna "By gathering competence from different walks of life … and different parts of the world … we build a truly inclusive and creative work environment.”

Mar 27, 2024

The brand builder

She spent a quarter century with car sales and marketing in the UK, Australia and Sweden

Dec 6, 2023

About us

Analyzing over 500,000 cars daily, we're fine-tuning the art of the perfect pitch for each car on every platform

Nov 28, 2023

Interview with Katie Woodard, Senior Client Services Agent with Automotive Transformation Group

She’s responsible for ensuring her clients get the most out of the Group’s services

Oct 5, 2023

I realized I'm a global citizen!

“Looking forward to see how video will impact ALL our channels next year.”