Resource Hub

Sep 11, 2025

The 2030 tipping point: When US Dealers predict AI will lead car sales

Explore insights from 500 U.S. dealers on how AI is transforming automotive retail. This e-book reveals when dealers expect AI to reshape sales and which areas are already showing the biggest impact.

Sep 2, 2025

How to engage and convert car buyers with automotive video

Discover how car retailers can use video to engage buyers and improve conversions. Explore strategies, best practices, and real-world results with Phyron.

Jul 9, 2025

How Automotive Retailers Can Use TikTok AIAs to Sell More Cars

Car buyers aren’t just searching Google nowadays, they’re scrolling social media. Discover how to use TikTok AIAs to turn your vehicle feeds into revenue generating video campaigns.

Jun 5, 2025

The 2025 Paid Social Guide for Automotive Retailers

In 2025, standing out in the crowded automotive market means getting smarter with your marketing. This guide shows car retailers how to harness paid social and AI video to drive more leads, save time, and stay ahead.

Apr 4, 2025

How automotive retailers can master car photography

Learn how to take stunning car photos with expert tips on equipment, lighting, and editing. Perfect for automotive retailers looking to boost sales.

Oct 1, 2024

How to Set Up Meta Automotive Inventory Ads (AIA)

Let’s set the scene: You’re a car dealer with over 100 cars in stock. In order to reach more buyers and maximize sales, you know that online advertising is a must.

Dec 3, 2024

The Complete 2025 Guide to Applying AI in Your Automotive Marketing

Going into 2025, gaining a competitive advantage is going to be crucial. And AI offers car sellers a potential antidote to some of the challenges facing the industry.

Jun 10, 2025

12 vehicle ad Dos and Don’ts you need to know before your next campaign

Want your car ads to work better? Check out our 12 simple dos and don'ts to help your vehicle ads stand out, spark interest, and move cars off the lot faster.

Jun 9, 2025

Missed Phyron’s Automotive Dealer Day Panel? Watch the replay here

Catch the 25-minute replay featuring top automotive marketing leaders as they share how AI and automation are driving innovation, growth, and customer loyalty in the industry.

Nov 28, 2024

What’s next for automotive retail? 4 of the biggest takeaways from our expert panel

Discover how the future of automotive retail is being transformed, with expert insights from Phyron's CEO and Google UK's Head of Automotive.

Nov 8, 2024

What Trump's re-election could mean for the automotive industry

Explore how Trump's re-election could reshape the auto industry, from potential trade wars and tariff hikes to new tax breaks and relaxed environmental standards.

Jul 25, 2024

3 Ways to Elevate the Car Buying Journey

A recent study from Boston Consulting Group revealed that out of 2,000 survey respondents, only half of car buyers were fully content with their recent purchasing experience.

Jun 19, 2024

The jiu-jitsu photo artist

”Yes, it’s personal and it’s art but it’s also a business.” says Julius F Garrido

Apr 15, 2024

Power Your Automotive Inventory Ads (AIA) on Meta

Remember the days where you needed to publish an individual ad manually? For a car dealer with 100 cars in their inventory, that was a painful task. For 1,000+ car listings, forget about it!

Mar 12, 2024

The third wave of always-on product advertising

The landscape of digital advertising is continuously being shaped by transformative waves, each heralding new platforms and strategies that redefine engagement and ROI.

Feb 26, 2024

Product Level Video for Auto Retailers: Q&A

In January 2024, Meta announced its new, exciting format for inventory ads: Product Level Video (PLV). We sat down with our Marketing Specialist, Daniella, to learn what all the buzz is about and what it means for auto retailers.

Jul 21, 2025

9 Powerful New Phyron Features To Transform Your Inventory Videos & Paid Ads

With new features already live and more coming by September and October, here’s your first look at Phyron’s latest releases.

Jan 15, 2025

Three new ad designs to supercharge your campaigns

Today, we’re excited to announce three new ad designs we’ve built to keep you ahead of the curve.

Sep 16, 2024

Introducing Phyron App™: the Fastest Way to Get Your Inventory Online

Take a minute to think about how you get imagery of your inventory to your marketing channels. If you’re anything like most of the dealerships we’ve spoken to, you’ll need to ...

May 24, 2022

We help car dealers attract buyers by improving how they present the cars online

The first problem with most dealer ads is that the pictures are too dull to attract and engage the buyers.

Apr 25, 2022

The larger the dealer, the greater the gains

She studied Law in the UK, and gained a wealth of business and marketing experience working across the EMEA region. Automation has long been a special interest of hers, and inspired by her family history she speaks 5 languages.

Apr 29, 2025

Meet Chris: The man flying Phyron’s flag in the States

We caught up with Chris, Phyron’s new US Direct Sales Lead, to hear how he plans to help dealerships automate, scale faster, and win more customers Stateside.

Mar 25, 2025

Passionate about customer success in South Europe.

Valeria Salvo is building stronger, deeper relations in the South.

Mar 19, 2025

The man from Liguria 

”I try to bring my family values into my customer relations”, says Antonluca Braghin.”

Mar 7, 2025

Companies need to humanize their brands

Princewill Akuma says ”Dealers could do more on Linkedin to engage car shoppers.”

Feb 28, 2025

”I love to see our partners succeed.”

She works with Phyron partners all over the place.Europe … North America … Africa …

Nov 15, 2024

He brings machine learning to life

Noel Johansson, Phyron: ”The next big thing will be hyper-personalization."

Aug 26, 2024

Secrets of a targeted content strategy

Creating a hub for all things automotive marketing.

Aug 19, 2024

Unlocking the code of informed decision-making

He is using his experience from McKinsey and TikTok to sharpen the edge of Phyron’s data.

Jul 15, 2024

Wanted: Top-notch transatlantic talent

Stephanie Houston is Phyron's new Head of Talent, now mainly focused on the company's continued expansion across North America.

Jun 17, 2025

Mastering automotive ads: Smarter AI, better data, bigger results

Mar 6, 2025

AI & Automation: Untapped Opportunities for Dealer Success

Oct 21, 2024

AI in Action: Practical Use Cases for Automotive Marketers

Nov 7, 2023

Four ways to AI Automation

Find your nearest dealer event in November

Aug 3, 2023

Artificial Intelligence (AI) will be selling cars by 2025

Who will sell you your next car? Or maybe the better question is 'what'...

May 30, 2023

Key Takeaways from May's Exciting Auto Industry Events

The auto industry is shifting gears. Dealers tapping into the potential of marketplaces … going all-in on digital … video first … AI and automation in everybody’s focus.

May 8, 2023

Your Perfect Spring Date

Lisbon...Verona…Paris...Find your perfect car date in May here!

May 19, 2022

Car ad pioneers in 13 countries

Analyzing the result from 10,000 car dealer ads published in Q1 2022, a major publisher of classified ads found that Phyron’s video ads resulted in 50% more views than regular ads.

Aug 15, 2025

How Phyron and Keyloop are helping Renault Renew deliver click-worthy content at scale

Get the inside story on how Lipscomb sped up content creation and boosted enquiries, sales, and deal value.

Aug 15, 2025

How Lipscomb boosted enquiries by 125% with Phyron video

Get the inside story on how Lipscomb sped up content creation and boosted enquiries, sales, and deal value.

Mar 18, 2025

How Motorpoint can create car ads nearly 200 times faster with Phyron

Discover how our Paid Ads solution is helping Motorpoint create their car ads almost 200 times quicker, while also cutting marketing costs and increasing leads.

Dec 19, 2024

102% more leads: How AutoBrief boosted car sales and client satisfaction with Phyron

Get the backstory behind our partnership with AutoBrief and discover how we helped increase client leads, calls and clicks.

Jul 12, 2024

Intergea Group Grows Meta Leads by 76% with Phyron Video

We sat down with Donatella Cavallari, Intergea Group’s enthusiastic Marketing and Communications Manager based in Turin, the historical headquarters of Fiat in northern Italy ...

Feb 15, 2024

Replacing Manual Tasks with AI: How Jan Nygaard Saved 88% in Costs with Phyron

We had the pleasure of interviewing Anders Belsø, a 37-year old father of two who has been at Jan Nygaard since 2015. Starting in Sales, Anders has been working as a Premium Selection Manager for ...

May 25, 2022

The Automotive Transformation Group deliver car retailer video content

Automotive traders using the Automotive Transformation Group NetDirector® Auto e-platform can now include an instant, automatically generated high-quality video for every vehicle in stock

Nov 1, 2021

We simply attract more car buyers online

We always had to take photos of every incoming car, and we always had to fill in the essential data in the car catalogue. So we simply connect to Phyron’s video generator and get complete, ready-to-use videos in return. It’s really as easy as that.

May 25, 2020

How DinBil primarily invests in their digital showroom

In order to speed up sales, every phase of your customers’ buying journey needs to move faster, all the way.