Resource Hub

Feb 11, 2026

Car buying trends 2026: What the data shows, what people are saying and what dealers can do

The 2026 car market is shifting fast as digital tools and affordability reshape car buying trends. Discover what buyers want and how dealers can adapt.

Jan 22, 2026

Automotive Events 2026

Looking to map out your 2026 automotive events calendar? This region-by-region guide highlights the most important automotive conferences for dealers and OEMs, from Vegas to Verona and beyond.

Jan 1, 2026

The 2026 Paid Social Guide for Automotive Retailers

In 2026, standing out in the crowded automotive market means getting smarter with your marketing. This guide shows car retailers how to harness paid social and AI video to drive more leads, save time, and stay ahead.

Oct 22, 2025

How to master used car marketing and sell your cars faster

Explore smarter used car marketing strategies. See how AI tools like Phyron improve listings, reduce time to sell, and keep you competitive.

Sep 11, 2025

The 2030 tipping point: When US Dealers predict AI will lead car sales

Explore insights from 500 U.S. dealers on how AI is transforming automotive retail. This e-book reveals when dealers expect AI to reshape sales and which areas are already showing the biggest impact.

Sep 2, 2025

Automotive video tips to engage and convert car buyers

Discover how car retailers can use video to engage buyers and improve conversions. Explore strategies, best practices, and real-world results with Phyron.

Jul 9, 2025

How Automotive Retailers Can Use TikTok AIAs to Sell More Cars

Car buyers aren’t just searching Google nowadays, they’re scrolling social media. Discover how to use TikTok AIAs to turn your vehicle feeds into revenue generating video campaigns.

Apr 4, 2025

How automotive retailers can master car photography

Learn how to take stunning car photos with expert tips on equipment, lighting, and editing. Perfect for automotive retailers looking to boost sales.

Oct 1, 2024

How to Set Up Meta Automotive Inventory Ads (AIA)

Let’s set the scene: You’re a car dealer with over 100 cars in stock. In order to reach more buyers and maximize sales, you know that online advertising is a must.

Jan 30, 2026

6 automotive marketing strategies to boost dealership leads without boosting budgets

Boost leads, not spend. Get six expert-backed automotive marketing strategies for 2026 and beyond from Phyron, Infinity, and Waylands Automotive.

Nov 17, 2025

5 takeaways from our AM Live session that will make you rethink your automotive marketing

Discover five key takeaways from our AM Live session that reveal why emotion plays a critical role in automotive marketing. Learn how AI, storytelling and buyer psychology are reshaping the way retailers connect with today’s car shoppers.

Jun 10, 2025

12 vehicle ad Dos and Don’ts you need to know before your next campaign

Want your car ads to work better? Check out our 12 simple dos and don'ts to help your vehicle ads stand out, spark interest, and move cars off the lot faster.

Jun 9, 2025

Missed Phyron’s Automotive Dealer Day Panel? Watch the replay here

Catch the 25-minute replay featuring top automotive marketing leaders as they share how AI and automation are driving innovation, growth, and customer loyalty in the industry.

Nov 28, 2024

What’s next for automotive retail? 4 of the biggest takeaways from our expert panel

Discover how the future of automotive retail is being transformed, with expert insights from Phyron's CEO and Google UK's Head of Automotive.

Nov 8, 2024

What Trump's re-election could mean for the automotive industry

Explore how Trump's re-election could reshape the auto industry, from potential trade wars and tariff hikes to new tax breaks and relaxed environmental standards.

Jul 25, 2024

3 Ways to Elevate the Car Buying Journey

A recent study from Boston Consulting Group revealed that out of 2,000 survey respondents, only half of car buyers were fully content with their recent purchasing experience.

Jun 19, 2024

The jiu-jitsu photo artist

”Yes, it’s personal and it’s art but it’s also a business.” says Julius F Garrido

Apr 15, 2024

Power Your Automotive Inventory Ads (AIA) on Meta

Remember the days where you needed to publish an individual ad manually? For a car dealer with 100 cars in their inventory, that was a painful task. For 1,000+ car listings, forget about it!

Feb 19, 2025

Introducing 6 new car backgrounds you can get live 90% faster

We're excited to introduce Enhanced Stills V3, featuring six new car background designs you can get live up to 90% faster.

Jan 15, 2025

Three new ad designs to supercharge your campaigns

Today, we’re excited to announce three new ad designs we’ve built to keep you ahead of the curve.

Sep 16, 2024

Introducing Phyron App™: the Fastest Way to Get Your Inventory Online

Take a minute to think about how you get imagery of your inventory to your marketing channels. If you’re anything like most of the dealerships we’ve spoken to, you’ll need to ...

May 24, 2022

We help car dealers attract buyers by improving how they present the cars online

The first problem with most dealer ads is that the pictures are too dull to attract and engage the buyers.

Apr 25, 2022

The larger the dealer, the greater the gains

She studied Law in the UK, and gained a wealth of business and marketing experience working across the EMEA region. Automation has long been a special interest of hers, and inspired by her family history she speaks 5 languages.

Dec 17, 2025

Meet Alice: Phyron’s new Head of People building the HR strategy behind what comes next

Recently joining Phyron as Head of People, Alice reflects on the experiences shaping her approach to culture and how she’s supporting the team’s next stage of growth.

Dec 5, 2025

Meet David: Our new Customer Success Manager helping dealerships and OEMs thrive in a digital-first world

David is a new Customer Success Manager at Phyron. His Q&A explores his journey, his partnership style and the innovations shaping the industry.

Nov 18, 2025

Meet Andy: The customer success champion helping dealers get more from Phyron

Discover how Andy, Phyron’s new Customer Success Manager, is helping dealers transform their marketing with AI-powered video automation.

Mar 25, 2025

Passionate about customer success in South Europe.

Valeria Salvo is building stronger, deeper relations in the South.

Mar 19, 2025

The man from Liguria 

”I try to bring my family values into my customer relations”, says Antonluca Braghin.”

Mar 7, 2025

Companies need to humanize their brands

Princewill Akuma says ”Dealers could do more on Linkedin to engage car shoppers.”

Feb 28, 2025

”I love to see our partners succeed.”

She works with Phyron partners all over the place.Europe … North America … Africa …

Nov 15, 2024

He brings machine learning to life

Noel Johansson, Phyron: ”The next big thing will be hyper-personalization."

Aug 26, 2024

Secrets of a targeted content strategy

Creating a hub for all things automotive marketing.

Jun 17, 2025

Mastering automotive ads: Smarter AI, better data, bigger results

Mar 6, 2025

AI & Automation: Untapped Opportunities for Dealer Success

Oct 21, 2024

AI in Action: Practical Use Cases for Automotive Marketers

Nov 7, 2023

Four ways to AI Automation

Find your nearest dealer event in November

Aug 3, 2023

Artificial Intelligence (AI) will be selling cars by 2025

Who will sell you your next car? Or maybe the better question is 'what'...

May 30, 2023

Key Takeaways from May's Exciting Auto Industry Events

The auto industry is shifting gears. Dealers tapping into the potential of marketplaces … going all-in on digital … video first … AI and automation in everybody’s focus.

May 8, 2023

Your Perfect Spring Date

Lisbon...Verona…Paris...Find your perfect car date in May here!

May 19, 2022

Car ad pioneers in 13 countries

Analyzing the result from 10,000 car dealer ads published in Q1 2022, a major publisher of classified ads found that Phyron’s video ads resulted in 50% more views than regular ads.

Jan 23, 2026

32% more clicks: How Ken Garff transformed Meta Automotive Inventory Ads with Phyron video

Discover how Ken Garff achieved a 32.2% increase in CTR, up to 22.9% lower CPL, and eliminated hundreds of hours of manual video production using Phyron.

Dec 1, 2025

How Phyron and Konversable turned WhatsApp into a 90% engagement channel for Henrys Cars

Explore how Henrys, together with Phyron and Konversable, transformed WhatsApp into a 90%-engagement channel with personalised video moments that spark conversations and conversions.

Aug 15, 2025

How Lipscomb boosted enquiries by 125% with Phyron video

Get the inside story on how Lipscomb sped up content creation and boosted enquiries, sales, and deal value.

Apr 30, 2025

How Phyron and Keyloop are helping Renault Renew deliver click-worthy content at scale

Discover how Renault Renew is using Phyron and Keyloop to automate video creation and turn every used car into a click worthy ad at scale. This smarter approach is boosting engagement, inquiries and conversions while giving sales teams back valuable time.

Mar 18, 2025

How Motorpoint can create car ads nearly 200 times faster with Phyron

Discover how our Paid Ads solution is helping Motorpoint create their car ads almost 200 times quicker, while also cutting marketing costs and increasing leads.

Dec 19, 2024

102% more leads: How AutoBrief boosted car sales and client satisfaction with Phyron

Get the backstory behind our partnership with AutoBrief and discover how we helped increase client leads, calls and clicks.

Jul 12, 2024

Intergea Group Grows Meta Leads by 76% with Phyron Video

We sat down with Donatella Cavallari, Intergea Group’s enthusiastic Marketing and Communications Manager based in Turin, the historical headquarters of Fiat in northern Italy ...

Feb 15, 2024

Replacing Manual Tasks with AI: How Jan Nygaard Saved 88% in Costs with Phyron

We had the pleasure of interviewing Anders Belsø, a 37-year old father of two who has been at Jan Nygaard since 2015. Starting in Sales, Anders has been working as a Premium Selection Manager for ...

May 25, 2022

The Automotive Transformation Group deliver car retailer video content

Automotive traders using the Automotive Transformation Group NetDirector® Auto e-platform can now include an instant, automatically generated high-quality video for every vehicle in stock