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We had the pleasure of interviewing Anders Belsø, a 37-year old father of two who has been at Jan Nygaard since 2015. Starting in Sales, Anders has been working as a Premium Selection Manager for just over 2 years, perfecting the art of curating the best BMWs and Minis in the Copenhagen area.

With three opulent stores on the outskirts of the Danish capital, Jan Nygaard pride themselves on offering a fleet of 120 top-tier cars at all times, both online and in-store. Their commitment to excellence is reflected not just in their premium cars, but in the aesthetic appeal of their beautiful showrooms.

“We have premium cars and premium showrooms. We need to be ‘premium’ online as well.”


With the aim of streamlining the “premium feel” across all customer touchpoints, Anders and his team grappled with the intricacies of media production for their digital showroom.

Speaking of their inventory photos, “the entire process was very manual, time consuming and expensive. We hired a professional photographer who would come to our stores every other week. With the additional editing, our time to market was about 3 weeks.” 

Without an efficient way to produce images, exploring new engaging formats like video to present their cars seemed too far of a reach.


It was a LinkedIn message from a member of the Phyron  team that led Anders to discover the power of AI for video production. “We were eager to explore this engaging new format so we signed up for Phyron’s Inventory Videos.”


With zero manual work involved, Phyron’s API automatically fetches Jan Nygaard’s existing car data, consisting of their images and car specifications. Our platform then creates the dynamic videos, including the automated rendering, hosting, and streaming on online marketplaces, websites and social media.

With over 100 ways to customise, including 7 design templates and alternative colour schemes, Jan Nygaard’s digital showroom is on-brand with a consistent look and feel across all of their customer touchpoints.

Impressed with Phyron’s Inventory Videos, Anders was eager to use AI and automation to produce still images in order to save time and cut costs.

Using Phyron’s Stills, our AI-image editing tool, meant that Anders and his team could benefit from automatic editing, background removal, background replacement, and image-resolution upscaling. He claimed, “Before, it would take us 3 weeks to get our edited images online. With Phyron, we do it all on the same day.” 

Results: Cost Savings, Conversions & Time to Market 


Coupled with a faster time to market, the elimination of manual processes has also translated to significant cost savings. 

Prior to Phyron, Jan Nygaard were paying approximately 380 Danish Krone, or 50 Euros per car for photography and editing. With Phyron Stills, they are saving more than 88% – without even taking into account their video production.

Higher Marketplace Conversions with Phyron AI Video 

                                                                                                                                                                                      Jan Nygaard data, Bilbasen 2024


Upgrading their car listings from still images to Phyron AI videos on Bilbasen, Denmark’s largest online car marketplace, has proven to have a positive impact across all measured engagement metrics, and at all stages in the customer journey:

Preliminary interest (clicks to website): +31%

With Phyron AI videos, Jan Nygaard’s car listings have drawn more attention and encouraged potential buyers to take action – whether it’s seeking more information, making inquiries, or expressing a higher level of interest through calls and favourites.

Focusing solely on image production, Anders and his team have saved over 95% of time as result of Phyron Stills. Replacing the manual photography and editing with AI and automation, their time to market has decreased from 3 weeks to less than 1 day. 

With stellar results across the board, we asked Anders how he feels about the future of our collaboration. “We have a great relationship with your team and we’re very pleased with the results. In fact, we recently signed up for your Paid Ads.”

Phyron’s Paid Ads allow Jan Nygaard to benefit from always-on advertising on social media, in 4 video formats for 18+ different placements. With our AI platform automatically analysing 500,000 cars daily, we help Anders and his team craft the perfect pitch for each car on every platform.

We had the pleasure of interviewing Anders Belsø, a 37-year old father of two who has been at Jan Nygaard since 2015. Starting in Sales, Anders has been working as a Premium Selection Manager for ...

Learn how to take stunning car photos with expert tips on equipment, lighting, and editing. Perfect for automotive retailers looking to boost sales.

Hi Valeria, welcome to Phyron! You joined as a Senior Customer Success Manager, right?

"Thank you! That's correct. It’s been an amazing start, with full immersion in client calls, partnerships, and internal walkthroughs.

"Absolutely! During my first two weeks, I was introduced to key colleagues I collaborate with daily—including the sales, development, and design teams, as well as our partners. I also dove into client training and had sync calls with our trusted partners to align on strategies and drive growth. It’s been a dynamic and enriching experience so far!"

What do you like the most about your new job?

"I love seeing the impact of our suite of products—it’s truly impressive. The adtech industry itself is fascinating, with its intricate infrastructure and enterprise-level clients. 

"And on a personal note, I really enjoy looking after the Italian market (though not exclusively). Being a proud Italian, it’s always nice to recognize familiar cultural traits in my interactions. Since moving to London in 2016, I’ve worked with clients all over the world, but it’s always special to engage with my home market."

And you have a major event to look forward to, right? 

"Yes! It’s the Automotive Dealer Day, one of the biggest events in the Italian automotive space that will take place on the 12th, 13th and 14th of May in Verona. 

What did you do for a living before joining us?

"Before joining Phyron I managed the EMEA and the US markets for a cybersecurity adtech company based in California. That role gave me a strong foundation in managing international client relations and understanding the complexities of the programmatic landscape. It also helped me develop a strategic mindset, balancing the needs of both enterprise clients and partners across various regions. 

"Bringing that experience to Phyron, I’m excited to apply my insights to drive growth and enhance customer success."

You’re based in London but will be working across multiple regions, including Italy and Southern Europe. How do you feel about that?

"Thrilled! Traveling has always been inspiring to me, and the ability to work while exploring my favorite places is priceless. This role offers the perfect mix: a remote setup that allows for focus flexibility, combined with the excitement of in-person meetings and changing environments."

What do you enjoy doing when you’re off?

"Since part of my job also involves analyzing reports and working with numbers, I love balancing that by reconnecting with nature—whether it’s a simple walk in the park or snorkeling when I’m in Italy. I’m also passionate about good food, so I often make meals from scratch, like fresh pasta. Cooking is a great way to unwind and be creative!"

Valeria Salvo is building stronger, deeper relations in the South.

Passionate about customer success in South Europe.

Based in Turin, Italy, with a passion for cars. An impressive track record in international marketing and sales. Qualified experience in automation. Degrees from universities in Europe and a two-year language course in China.

Welcome to Phyron Antonluca Braghin. You certainly tick all the boxes! Exactly what will you do for us here? 

”Thank you, Rolf. I will primarily focus on sales and business development in southern Europe. Develop our established customer relations further, open new doors and extend our effective market reach throughout the region.”

”Yes, and I have great respect for the challenge. But, having worked in south and central Europe for many years, I’m very familiar with the different cultures, not least business cultures. 

”And I’m not starting from scratch. The  Phyron product suite has already been adopted by many dealers. But there is still a lot to be done.” 

I’m impressed by your unusual language skills. Chinese, huh? Should come in handy as Phyron continues to expand around the world.

”Haha! Yes, can’t wait to take the opportunity to expand the markets. But let’s focus on the job to be done here and now.”

Good idea. But before I let you go ... could you please tell us something about yourself, outside of work, I mean? 

”What can I say? I was born and bred in Liguria … I live in central Turin, or Torino as we say here, with my girlfriend and a 2 year son. A good life, we have been together since school, and I’m a family man. We have a cat, too, and several dogs in the family. A good life, indeed.

”I also seek to apply that idea in business. Lasting, mutually rewarding relations. I look forward to do that, together with Tina Sadeghi and her experienced customer success team.”

”I try to bring my family values into my customer relations”, says Antonluca Braghin.”

The man from Liguria 

Discover how our Paid Ads solution is helping Motorpoint create their car ads almost 200 times quicker, while also cutting marketing costs and increasing leads.

"There's more to Demand Marketing than just generating demand."

Princewill Akuma has a B.A. in Linguistics and Communications from the University of Port Harcourt, Nigeria. Before joining Phyron as a Demand Marketing Manager, he was a Digital Marketing Specialist for the UK and Europe at B4B Payments.

Hi Princewill, welcome to Phyron! First … you started out as a DJ?

"Yes, born music lover, I stumbled upon DJing during my university days. I went from using Virtual DJing software to playing with controllers on the radio, at parties and wedding events.

"Funny enough, I later learned that it's a bit similar to Digital Marketing: Knowing your audience well can help you anticipate their needs and objections and give them precisely what helps them move more or engage with a campaign, most times before they even realise it themselves."

How will you apply your Demand Marketing experience at Phyron?

"Demand marketing isn't just about generating demand—it's about creating genuine, lasting interest in your brand, product or service. Whether it's for the 5% in the market or not, 95% are not ready to buy. At Phyron, we are applying this by taking an audience-focused approach across all our digital or in-person channels. I am excited to work on this with a fantastic, aligned team across marketing, sales and the entire business."

How could a car dealership apply demand marketing? 

"They could, for example, create engaging video content that answers common buyer questions, offering free educational resources on financing options, or using retargeting ads to nurture interest based on customer behaviour.

"Instead of only running ads that say "Buy this car now!" they could focus on content that builds trust, shares customer stories, or interactive tools that help in-market car shoppers buyers.

"I would like to see more car dealers focus on LinkedIn as a channel to reach car shoppers and leverage community engagement strategies and automated videos as part of their demand tactics. There are a few examples of dealers doing this, and browsing their social media or car content feels more engaging."

You have said companies need to humanise their brands … how?

"I believe brands become more powerful when they stop sounding like corporate machines and start sounding like people. Sharing real stories, and engaging in conversations across different mediums, a brand that listens and interacts like a person is a brand people will trust."

Phyron is growing fast on three continents. What is ROAM Africa, and what did you do there?

"ROAM Africa is Africa's leading digital classifieds group. It operates job sites, proptech, automotive, and general classified marketplaces in multiple African countries.

"While there, I started as a social media and community manager for one of ROAM's brands, Jobberman Nigeria. I was later promoted to a community marketing lead for job brands and senior marketing specialist across the group."

Princewill Akuma says ”Dealers could do more on Linkedin to engage car shoppers.”

Companies need to humanize their brands

AI & Automation: Untapped Opportunities for Dealer Success

In January 2025, Danielle Worth joined Phyron as Head of Partner Success.

Hi Danielle. Welcome to Phyron! Having worked with our solution and services at ATG for years you knew pretty well what you were getting into, didn’t you?

”Absolutely. I already knew and loved the product suite, and I had also met with quite a number of the Phyron team. I also collaborated with them for years before joining the team in January.”

”I’m essentially supporting our partners and their customers, working with CMS providers, digital marketing agencies and marketplaces.

”My role is to make sure they have what they need to succeed to position, onboard, and support the Phyron AI suite. So most of the time I’m on the phone or online with our partners.”

”Some of our partners are global, others regional or local. Canada … US … South Africa … Australia … Denmark … France … Spain … Slovenia … all over the place. Many different characters and cultures, which I love.”

”We share information around dealer onboarding, new features and designs, customer cases … demo videos, and other things.”

”Most of the time I do. But I make sure to spend a day or two with the Phyron team in London and Brighton every week. And I have frequent contact with Phyron in Stockholm and other places.”

”I’m a dog person. I volunteer at a dog rescue and love walking my dog Phoebe in the countryside. Plus I’m learning to sew and make clothes, which is a fun challenge for my creative side.”

So far, what’s it like, working with Phyron?

”First and foremost I love the pace. We work as a team to get things done and it’s very effective. I love working as part of a friendly and open-minded multi-cultural team.

”I’m amazed how much the product has evolved the past couple of years. And I love how we have automated so many internal processes, too. Automation is part of our ethos, and we practice what we preach!”

She works with Phyron partners all over the place.Europe … North America … Africa …

”I love to see our partners succeed.”

We’re in a world of TikTokification and in 2025 and beyond, video ads will become even more crucial in reaching new customers.

Over 80% of time online is now spent on social media consuming video so if you’re not yet creating video content and embracing tools like Meta's Automotive Inventory Ads then you could be missing out on a big chunk of customers.

At Phyron, we’re constantly keeping an eye on these changes in customer behaviour and we use these consumer trends - alongside your helpful feedback - to shape the products we create.

Today, we’re excited to announce three new ad designs we’ve built to keep you ahead of the curve. These are Beacon, Flare and Lucent and all are now available to Phyron Paid Ads customers.

Here’s some more detail on each new design.

Today, we’re excited to announce three new ad designs we’ve built to keep you ahead of the curve.

Get the backstory behind our partnership with AutoBrief and discover how we helped increase client leads, calls and clicks.

Our CEO Johan Sundstrand and Sophie Birshan, Industry Head of Automotive at Google UK, recently took part in a panel discussion at AM Live.

In a wide-ranging chat that lasted 45 minutes, they covered everything from the marketing challenges facing dealerships to the practical applications of AI. Here’s four of the biggest takeaways to take into 2025 and well beyond…

Discover how the future of automotive retail is being transformed, with expert insights from Phyron's CEO and Google UK's Head of Automotive.

Noel Johansson holds a Masters in Machine Learning from the Royal Institute of Technology in Stockholm. Spiced with further ML studies in South Korea.

Hi Noel. What inspired you to focus your studies and career on machine learning and AI?

"I took a hands-on course in machine learning requiring us to implement ML algorithms from scratch and apply them to real-world datasets. I liked how raw data could be transformed into meaningful insights, and I found the process of training models to predict, classify, and solve problems incredibly rewarding.”

How would you explain the benefits of machine learning and automation to a total beginner? Say, a sales or marketing manager at a car dealership?

”I would focus on how it enhances both efficiency and decision making. Automating repetitive tasks, such as sorting customer inquiries, recommending cars based on buyer preferences, or predicting future sales trends. It’s all about making your processes faster and more accurate to free up time to focus on other stuff.”

Why South Korea … and what course did you attend there?

”I chose South Korea because I wanted to immerse myself in a culture and academic environment different from what I was famiIiar with. I attended several advanced courses, including Deep Learning Theory, Computational Image Generation and Manipulation, and Computer Vision.”

”I’m in the AI/ML development team, where my role is to design, implement, and test machine learning models that drive innovation. In essence, I help bring new machine learning models to life and ensure they perform at their best in production.”

What are the main developments in recent years?

”I began my AI studies 6 years ago, just before the big boom of large language models like GPT-3 and Chat GPT. Most significant since then have been the explosion of transformer-based models and the fast scaling of AI systems. Another major shift has been in the availability of AI tools and infrastructure. Many complex models are now accessible also to non-experts. AI is everywhere, for better or for worse, thanks to frameworks like TensorFlow and Pytorch AI.”

What’s the next big thing in AI automation? 

”I believe the next big thing will be hyper-personalization. We’re already seeing hints of this with generative AI, where text, images, and videos can be tailored to individual preferences at scale. In the near future, this customization will become far more precise and widespread. 

”For example, imagine an AI that can generate marketing videos or product images that are uniquely designed for each customer, based on their behaviors and interests.”

What excites you the most about the future of AI?

”For me … I think it’s the potential for AI to augment human creativity. We are just beginning to explore how humans and AI can collaborate, and I think that’s where some of the most innovative things will come from in the next decade.”

Noel Johansson, Phyron: ”The next big thing will be hyper-personalization."

He brings machine learning to life

In an election campaign which featured an assassination attempt, a last minute candidate switch and two extraordinary debates, you could be forgiven for missing out on Donald Trump’s plans for the automotive industry. 

According to reports, the future president doesn’t drive much any more. But as a former Rolls-Royce, Ferrari and Lamborghini owner, he’s taken a keen interest in cars in the past. He’s also become best buddies with Elon Musk - owner of Tesla - and he put time aside to visit car manufacturers in Michigan, during the campaign. 

While it’s unlikely to be as big a priority as immigration or the border, we can expect all things automotive to be pretty high on the ‘Make America Great Again’ agenda. Here’s what the industry might face in a second Trump term.

Explore how Trump's re-election could reshape the auto industry, from potential trade wars and tariff hikes to new tax breaks and relaxed environmental standards.