Insights

Be inspired by our latest customer stories. Get to know the people behind Phyron. And keep up with the latest news and trends.

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Car ad pioneers in 13 countries

Analyzing the result from 10,000 car dealer ads published in Q1 2022, a major publisher of classified ads found that Phyron’s video ads resulted in 50% more views than regular ads.

Mar 23, 2023

Let's talk about two-way communication

The tricky part of the buying journey is the zooming in to action!

Mar 21, 2023

Henrys Cars: YouTube, Whatsapp, and direct CTA to the sales team

Full speed ahead with automated video for Glasgow dealer Henrys Cars

Mar 16, 2023

Do you sell luxury or solid customer value?

Facing an uncertain future or actual economic downturn it may become more important to sell the real thing.

Mar 9, 2023

Don’t give up Marketing when you need it the most

In an economic downturn the fine line between cost savings and market impact can quickly become unpleasant.

Mar 6, 2023

The universal language

The visual language is universal, with all sorts of multi-cultural expressions. How will new AI tools affect all that?

Mar 2, 2023

The American way

Mark Goldsmith: European advertising tends to be more sober, serious, and informative.

Feb 28, 2023

He used AI to kill his parking ticket

When Shaun Bosley dropped off his Swedish boss at Gatwick’s drop-off parking zone he had no idea that it would make him a nationwide celebrity.

Feb 27, 2023

Canadian sales veteran: "Automated AI video is it!"

"After 25+ years in automotive ... I see a tremendous opportunity for visionary dealer groups!"

Feb 20, 2023

I’m living my childhood dream

The people now working at the heart of AI video evolution for everyday marketing and sales are clever, and very human. Some started young…

Feb 13, 2023

JUST DO IT!

This is a real-life story about a dare-devil career move, young love, used car dealers, and the smartest sales and marketing solution ever. 3 minutes, tops.

Feb 6, 2023

A case for seductive car ads

AI video is the most emotional but also the most honest way to convey whatever the buyer most likely wants to know. All within the critical first few seconds of exposure.

Jan 24, 2023

How 1500+ dealers beat the recession with AI automation

In 2019 Phyron AI was the first sales and marketing solution ever to be recognized as Tomorrow’s Innovation Leader. More engaging car ads, and faster, fully automated workflows. Isn’t that exactly what you need in 2023?