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Analyzing the result from 10,000 car dealer ads published in Q1 2022, a major publisher of classified ads found that Phyron’s video ads resulted in 50% more views than regular ads. Cars with video ads were also sold 3–5 days faster. Mattias Kellquist, co-founder in charge of business development at Phyron, knows why:

"Car dealers around Europe and in North America have very similar experiences. Video is simply the most effective tool to attract attention and engage buyers online. It is more life-like and more entertaining, and you can get all vital information across before the buyer gets bored. Let’s be honest, most used car ads are not that exciting, are they?”

The very first company in the automotive world to introduce a fully automated video solution was Din Bil, a leading Swedish Volkswagen dealership. Shortly thereafter, late in 2019 Peter Borelius, Head of Business Development said: “By generating and publishing unique videos for every single used car we took a giant leap to be even more visible online, and at the same time making the customer experience more attractive and vibrant.”

In Germany, in 2020, Tiemeyer was one of the first car dealerships to introduce the new solution. “And with overwhelming results”, says Carsten Ziemek, Head of Sales: “By showing videos for all cars, we definitely made a huge leap into the future. And it did not cost us a single extra man-hour!”

In the UK, several major dealers, media, and software partners were fast to adopt the new technology. Scottish dealer John Clark operates car dealerships coast-to-coast. Steven Watters, Head of Digital says: “At the end of October 2021, we had a total of 9860 videos created since we went live. Due to the fact that our Phyron videos are also shared on Auto Trader, the number of unique visitors who played these videos rose by 33% since we went live.”

In the Netherlands, Leon van Davenhorst is Chief Digital Officer at Wensink with more than 40 outlets around the country: “Video is an extremely efficient way to sell a car, and with a fully automated process, every car in our catalog is presented in the same effective way.“

In Norway 2020, Carweb, a major provider of automotive software and marketing owned by the largest media company in the Nordics, Finn.no & Schibsted, successfully introduced the solution to hundreds of dealers. Wiggo E. Ryhjell, CMO at Carweb says: “Video brings the entire buyer experience closer to a deal and has shown to speed up sales and thus cutting capital cost.”

In Finland, Susa Niemela, Chief Digital Officer at Rinta Juopin Autoliike says: We immediately recognized the opportunity to present all cars to all potential buyers in a more effective way. Especially when buyers cannot proceed to a local showroom to see the actual car. A good visual impression was always important to catch the buyers’ attention.” 

Adam Holm, Area Manager of Used Cars at Volvo Cars agrees: “This is the Future. This is what it should look like!”

In Italy, Hungary, USA, Canada, and other countries dealers and partners have similar enlightening stories to tell about Phyron’s automated car videos. To date, they have been viewed online more than 230,000,000 times. It is rapidly becoming The Greatest Car Show on Earth.

Analyzing the result from 10,000 car dealer ads published in Q1 2022, a major publisher of classified ads found that Phyron’s video ads resulted in 50% more views than regular ads.

Car ad pioneers in 13 countries

June 6 is Sweden’s National Day. The date signifies the coronation of King Gustav Vasa, the founder of “modern Sweden” on June 6, 1523. Yep, the name of that ship in the museum, built and sunk a hundred years later. Before 2005 Sweden, for some reason, did not have a National Day, but we did celebrate a Swedish Flag Day on that same date.

 And now Sweden officially celebrates 500 years as a nation. But the country is arguably much older than that. The area has been populated (albeit sparsely) since 12,000 BC. Many would claim that the Kingdom of Sweden was established around year 800, i.e. in early Viking age, but for much of the following 1,000 years years relations between neighbouring countries were often ... complicated.

At the height of “the Swedish Empire” (1611-1718) the Kingdom exercised great territorial control of present Finland, the Baltic region and small coastal parts of northern Germany. Conversely, for long periods of time, parts of today’s Sweden was ruled by Danish kings. A couple of bold/bat crazy Swedish warrior kings attempted to beat Russia, too but... You win some, lose some, right?

Since 1995 Sweden is a full member state of the European Union, effectively abandoning the principle of political neutrality. And in May 2022 applied for NATO membership.  

On June 6th Sweden turns 500, but the story started 12,000 years ago.

Sweden 500 years

Say hello to Oliver and the first AI Generation

It’s June 2023 and Oliver Sandgren is graduating in Economics at the University of Lund, Sweden’s oldest academic institution founded in 1666. In his final year, he has worked hard with his thesis while at the same time gaining valuable hands-on experience of AI automation for the automotive retail industry. Working with Phyron AI at the company’s head office in Stockholm he also spent three months at the company’s tech hub in Dubai.

Hi Oliver, good luck with your exams. When and how did you first learn about AI?

As long as I can remember I have been interested in math and its various implications such as computer games. I have also spent a lot of time with computer-generated music. At senior high school, maybe five or six years ago I got in touch with AI in the form of AlphaGo and game theory. Why the game of poker is much more difficult for AI algorithms to learn than chess, and so on. I guess I’m just the curious kind.

So, based on these personal interests of yours, what career plans did you have?

I didn’t really know what to do. Like virtually everybody else at school I found the new AI tools, like GPT very useful but I didn’t think of it as a job, and there didn’t seem to be that many job opportunities. Then I heard about Phyron through a relative and applied for and got a summer job in 2022 ... a summer job that later evolved into a regular part-time employment. Then full time ...  

Initially I helped out with some market research, fact finding about the automotive business in several countries. Then I was getting into Customer Success management, and a statistics project. I also spent little over three months at Phyron’s tech centre in Dubai. Working in so many different technical and service areas was both fun and educational. You really get to understand the business that way, and also get to know the people.

Dubai, huh? That’s pretty exotic for a first job. What did you do there, exactly?

Most important I learned a lot about Phyron’s AI solution, working directly under the company’s Chief Technical Officer. Dataflows ... new products and features ...  implementations ... troubleshooting ... And both in Stockholm and in Dubai I enjoyed interacting with our tech guys in South East Asia and the sales teams in the various countries.

It’s a very special environment for sure, and much more west-oriented than I expected. An incredible mix of people from different parts of the world, extremely energetic and with a strong focus on innovation and business success.

It’s also a very positive and welcoming place. I really enjoyed my time there.

“I also spent a little over three months at Phyron’s tech centre in Dubai” says Oliver Sandgren

From game theory to AI professional 

As we cruised through May 2023, the auto industry played host to three exhilarating events in Lisbon, Verona, and Paris. The ever-energetic Per Laredius, Phyron’s Sales Director, recounts his experiences and observations.

Embracing Change: A Shift Towards Transactional Business

It seems the auto industry is shifting gears, moving more towards transactional business. Dealerships are now venturing into the world of financial services, even tapping into the potential of online marketplaces. Another exciting twist is the increased involvement of automakers and OEMs at events primarily targeted at dealerships. For instance, at Dealer Day in Verona, Volvo was all charged up, leading the way in promoting Electric Vehicles (EVs).

AI continues to be the talk of the town. There's a palpable enthusiasm around AI and automation; it's like everyone's on a collective mission to unlock the power of these promising technologies.

Phyron’s Strategic Partnerships Manager, Nick Miro, attended the world’s first-ever conference solely dedicated to innovations in auto classifieds. The conference was a hotbed of ideas and a great platform to engage with visionary founders and executives. Interesting dialogues unfolded, especially around the concept of 'video-first'. Even companies that initially seemed out of sync with our work ended up offering valuable insights. It just goes to show that there's always something new to learn!

The Dealer Day event in Verona drove home one clear message: it's high time dealerships embraced digital. Phyron’s Italian Country Manager, Luca Zampana, took center stage, speaking about the undeniable importance of going digital in his seminar, "The Missing Link in Auto Dealerships." Tina Sadeghi, head of Phyron’s Customer Success team, echoed this sentiment, reinforcing the need for automated video and the crucial role it plays in the auto industry.

A parisian power splash: AI and Automation at EMVO

Phyron’s CEO Johan Sundstrand, French Country Manager Gaël Moysan, and Paris-based Sanjith Baboolal, an ABM and Creative specialist, made a splash at the EMVO conference in Paris. Moysan took the lead in an informative workshop, diving deep into how AI and automation can revolutionize car dealerships. The lively Q&A session that followed reaffirmed the fact that dealerships are on the front lines of a rapidly transforming industry. We're excited to see where this journey takes us!

The auto industry is shifting gears. Dealers tapping into the potential of marketplaces … going all-in on digital … video first … AI and automation in everybody’s focus.

Key Takeaways from May's Exciting Auto Industry Events

Always-on, meaning at the exact moment when and where potential car buyers are in the mood or can be inspired to start a buying journey. And every step of the way, across all relevant platforms, from broad media like YouTube and TikTok to exclusive car marketplaces. And, of course the dealer’s own showroom.

Customized high-quality ads with video and sound for individual used cars is product advertising on steroids. And brand advertising beyond any far-fetched ad agency concepts. Imagine thousands, tens of thousands unique ads, not only reflecting the quality and style of the products but the services and brand promises of the company too. And the presentation format itself, reflecting state of the art technology and services. With proven results and ROI.  

This revolution started long before the recent AI hype. And the established ”creative industry” still doesn’t have a clue what’s going on. They should. Creativity means being aware of what’s going on, not least among your clients, the advertisers.

The only reason why Phyron’s AI Video solution is primarily used in the automotive industry is that the company wisely took the strategic decision to focus there first for rapid global growth. Technically the solution can be applied to any products.

Creativity also means doing something new. Something new and meaningful, useful. Something breaking the rules, transforming the business. Phyron’s AI Video Automation solution goes way beyond anything that the world has seen before.


Creativity means doing something new, changing the rules, transforming the business.

Creativity, effect, and business results

The human voice is an outstanding means of conveying information, ideas, feelings... In sales and marketing this superpower can be used in many ways.

A distinct, easily recognisable brand “personality”

An inspiring, captivating way of presenting a product, a service, a dealer

A fast and effective way to convey all the facts a buyer may look for.

When your aim is to sell large numbers of new and used cars, you can benefit from a smart voiceover solution at all these levels. And, considering that you may have hundreds or thousands of unique cars in your catalogue, the key is automation.

From the day we were born, we all use our five senses to discover, learn more about, experience, and enjoy the world around us. Multi-media is simply more effective at all levels, most especially the combination of sight and sound. From Chaplin to The Lord of the Rings. The gradual transition from silent movies to “talkies” through the late 1930s ended a one-dimensional golden era and set off the never-ending technical and creative revolution we still enjoy today.

When you think of “car sales”, the first thing that comes to mind may well be a salesperson in a showroom. Explaining the functions and features. Listening, talking, and showing, nurturing the dream, and building confidence. Listening, talking, and showing. What if you could recreate that scenario online, where the buyers are?

The soundtrack of film, radio and tv commercials typically combines voice messages with music and sound effects to set the right mood. Including brand advertising for new car models. Now, the same proven concept is applied to bring used cars to life.
The tricky part here is of course that every used car is unique, each with a minimal allowance for marketing and advertising. The key is ... that’s right, automation.

The dealer simply connects to Phyron’s online service and watches the data and images in their car catalog turn into videos. Studio-quality videos with a friendly voice of your choice presenting the key selling points. Ads created, managed, and published on all relevant platforms, 100% automatically. Ads for every single car in stock, within minutes at the approximate cost of a cup of coffee.

These selling points may well include any financial and other services that come with each specific vehicle. Attractive, also in terms of sales margins. And, why not say something nice about your dealership, too?

Every human voice has a unique and consistent identity based on tone, timbre, pitch, perceived attitude, and personal style. Maybe a particular local dialect as well, to further inspire comfort and trust. Now you can let the voice of your choice tell your story and present the most attractive features of every car in stock. Even on TikTok and YouTube.
 
What’s the Voice of your brand?

From the day we were born, we all use our five senses to discover, learn more about, experience, and enjoy the world around us.

The Voice of Automated AI Video

When I played tennis in Wimbledon … That sounds like a fair opening to a worthwhile story, doesn’t it? And in a way it really is. A touch of fame and glory, and with an unexpected twist to come. More about that in a minute.

Company websites often share inspiring founders’ stories reflecting new ideas, shared purpose, and core human values. Almost all companies confess to common beliefs in environmental and social sustainability, but without a genuine personal story it remains … generic. Like, who doesn't, who cares?

Corporate storytelling is by no means a new idea. When I worked with the Philips group in the 1970s, the company had more than half a million employees. The popular company story was not about Philips the inventor. Thomas Edison had already realised the bright idea of the incandescent lamp bulb at his lab in Menlo Park.

No, it was about Anton, son of Frederik Philips who had founded the company in 1891. Anton saved the still struggling startup by traveling to Russia in 1898 to light up the Hermitage in St Petersburg. That was in the times of the tsars, and the sales trip was a huge gamble that set off a business avalanche, first in lamps, then radio and tv, household appliances, medical equipment, IT ... A much better story, in my mind.

Around the turn of the millennium, numerous stories about IT startups largely evolved into one myth about young geniuses spending long nights in front of computer screens, energised by Jolt Cola. The reason behind its popularity in this exclusive consumer category was said to be the exceptionally high percentage of caffein, twice as much as in Coca Cola. The original energy soft drink. That's a really powerful myth ... for Jolt Cola.

Now everything seems to be about AI. Some companies, like Phyron AI, develop and market truly disruptive AI-based services, highlighting proven, practical and financial benefits for the users. Others talk and write about fantastic ideas and futures. Or about AI itself.

There are AI solutions for storytelling too. Commercial film writers in Hollywood and elsewhere are already using them for various purposes. “The question is if it has the ability to create compelling and engaging plots.”

So, before I forget, what about that epic tennis game?

I was actually there when John McEnroe beat the 5-time Wimbledon champion Björn Borg in the Gentlemen’s Singles in 1981. Not “there” like on the court or in the audience, but at least I heard the excited cheering from our garden on nearby Arthur Road. And, as a temporary expat with a rented house in the neighbourhood, my multi-talented wife and I had bought two basic tennis rackets and attempted to learn the noble game on a nearby open court. Couldn’t resist the idea.

In all honesty I suck at sports, all kinds of sports, and I gave up long before she did. Even Björn himself quit soon thereafter. On January 23, 1983 he officially announced his retirement at age 26. He had a kind of relapse later but that's ... another story.

Rolf Andersson
Phyron Writer and Editor

Why I quit Wimbledon tennis two years before Björn Borg.

A touch of fame and glory

What's the difference between Customer Service and Customer Success?

The last couple of years you have most likely heard the latter job title in conjunction with SaaS companies, the ones selling Software as a Service. Have you ever thought about the difference?

In 2021 there were at least 25,000 SaaS companies in the world, of which nearly 7,000 sold marketing services. Today there are considerably more of them, and according to Gartner, the SaaS market was worth over 195 billion (!) dollars in 2022. So, customer success is no doubt part of something ... successful.

The main reason why this business model exists at all is that software is developing so fast nowadays. So fast that it would be virtually impossible for both service providers and users to stay updated within the scope of a traditional customer service organization.

“Customer Success is both proactive and strategic. To be more specific, we systematically measure and keep track of impact, strategy, KPIs, processes, technical setups, and optimization”, says Tina Sadeghi , head of Phyron’s Customer Success team. But there are similarities too:

“Like in traditional customer service we also make sure that customers are always updated and have access to the latest releases and so forth. It’s really tailored to their specific needs, and we monitor their performance and absorb their experiences.”

The Phyron customer success team makes sure you are always up to date with all the latest. “What makes our customer delivery teams unique, is that we are not just Phyron specialists, but rather industry and marketing specialists. The customer success team has access to global and real-time data, and are regularly updated on market best practices, industry insights and, not least, marketing trends and efficiencies. Locally and globally.”

Today, new subscription models provide regularly updated and controlled functionality and performance for many products. Much like a computer, a modern car is increasingly defined by its regular software updates. Customers evaluate the functions and performance between competing models and brands that way.   

In similar ways, modern always-on marketing and sales tools are regularly updated with the latest software versions. Which requires cleverly designed routines and systems. Right now, Phyron runs more than half a million (!) unique always-on videos for dealers in more than 20 countries.

But ... why only SaaS companies? Why don’t ALL companies do more to ensure the best possible performance and service at all times?

Tina Sadeghi says "We systematically keep track of impact, strategy, KPIs, processes, technical setups, and optimization"

Managing success in 2023

In 1969 Coca Cola, the world’s #1 softdrink brand launched its iconic slogan: ”It’s the real thing”. Slogans like that are great when you have a massive media budget and a winning concept but not a lot to say about the product itself.
 
It worked beautifully … for them! With a billion-dollar media budget, a Big brand can afford to weave big dreams of youth, summer joy, and togetherness. And somehow stimulate thirst and revenues as well as brand preference. That would never work for used cars. 

Imagine a really vibrant, attractive and engaging video about each car, highlighting all the reasons to buy it. Something that will really stand out.
 
Imagine playing that video at the exactly right moment on your site, in marketplaces, in social media, and even on a broader channel like YouTube or TlkTok.
 
Imagine doing that for every single car in your catalog. Every vibrant ad also reflecting the qualities of your dealership. Doing it where your buyers are, 365 days a year.
 
Automated AI Video is no fluffy dream. It has been developed and fine-tuned since 2015. Long before the recent media hype. And it has proven its worth for dealers in 20+ countries since 2019. 

Oh yes, it’s a real thing, alright.

In May we are looking forward to seeing you at 
#AutosBuzz May 9th to 10th - Lisbon, Cascais, Portugal
#DealerDays May 16th to 18th - Verona, Italy 
#EMVO2023 May 24th l’Hippodrome - Paris, Longchamp France

”It’s the real thing”. Slogans like that are great for Big brands like Coca Cola but would never work for used cars. Do you know why?

The buyer, the dream, and the real thing

Spring is here. And there is no better place to meet it than in southern Europe: The climate. The people. The food. The dealer events ...
Here are three major events where you can learn more about the latest in automotive sales and marketing. And, not least, AI automation.

On May 9-10 we recommend beautiful Cascais in the outskirts of Lisbon, Portugal. AutosBuzz is the world’s first conference entirely dedicated to innovations in automotive classifieds. If that’s your game, make sure to get in touch with the Phyron representatives Mattias Kellquist Chief Business Development Officer, Co-Founder, Graeme Dengate UK & Strategic Partnerships, Per Laredius Sales Director and Nick Miro on site and ask about the most recent innovations.
https://autosbuzzconference.com/

On May 16th-18th we invite you to visit us at Dealer Day 2023 in Verona, Italy. A beautiful place, but also the perfect meeting point for Italian and international car dealers and carmakers. See you there, at stand #49 with Per Laredius Sales Director , Tina Sadeghi Team leader of Customer Success and Luca Zampana Italian Country Manager. If you’re attending, make sure to attend our seminar on the 17th: ”The missing link in auto dealerships”.

On May 24th we highly recommend Paris and the EMVO conference for an inspiring and educational spring date. Our Johan Sundstrand CEO , Gael Moysan Country Manager for France  and Sanjith Baboolal ABM Creative Specialist will be there to make a presentation and to answer any questions you still might have regarding AI Automated car Video and Stills. And about the next big thing: applying the same mind-boggling technology to regular online ads.


 
Three destinations. One game-changing innovation. Simply pick a time and location, don’t be a stranger, we look forward to seeing you there.

 Until then, enjoy the springtime, wherever you are.

Lisbon...Verona…Paris...Find your perfect car date in May here!

Your Perfect Spring Date

Classified media advertising is now in for, not one but THREE radically new ways for advertisers to succeed with product advertising online:

Locally and centrally controlled automation of the entire process, from ad creation to publishing on all digital platforms

Affordable premium video to present regular used products in classified media 

Expansion from traditional classified platforms to broader, faster, and more dynamic media space like YouTube and TikTok.

The triple revolution is rapidly gaining ground in the global multi-trillion dollar used car market. A rather unexpected arena for a tech revolution. We talked to Per Laredius, ad media veteran, now co-founder and Sales Director with Phyron AI.

Hi Per. Why cars? And, what can you guys actually DO today?

Used cars are sold in large volumes but every car is different, and buyers have different interests. A perfect case for “mass-customized” ads. 

 So ... car dealers connect their entire catalogs, meaning car databases to our online service. Our system picks up all text, data, logos, photos, links, etc, and automatically returns it to the dealer in the form of studio-quality videos and stills. A thousand or ten thousand custom-made video ads delivered within ten minutes or so. 

Total automation means less internal cost, faster to market, consistent branding … Studio-quality video means wider reach, greater impact, faster sales … video ads are ready for publishing on the dealers’ sites, in marketplaces and social media. And now, paid media too. 

Major car dealer groups can have ten thousand cars or more in several locations. And carmakers may want to promote specific models or features across all dealerships ... 

We can deliver thousands of unique videos, presenting the specific details of each car in a captivating way, including first class video and high-margin services for each car. 

Who’s behind all this? How did it start?

Years ago, our Creative Director Jens-Peter Sjöberg worked hands-on with special effects with blockbuster movies like Lord of the Rings, Superman and Harry Potter. The real deal. He went on to work with high-end commercial films and advertising before teaming up with the other co-founders and started Phyron AI in 2019.

Now we are bringing the same technology to paid media, including YouTube and TikTok. With a bunch of new features and even higher creative standards. The service is already pre-launched with a few selected dealer groups. And more than half of our employees are in research and development so this is only the beginning.

AI is old news, we have been working with it since 2015. I'm more interested in the business benefits. But, with that said:

AI is the game changer. Our key to affordable high-quality videos on a scale. You simply choose a design template, and communicate consistently in-brand throughout your network and platforms.

Total automation, premium video ads, and expansion to broader, faster media space

3 ways ahead in classified ads

Based in Motherwell near Glasgow, Peter Vardy operates six franchise dealerships, a performance centre, and eight huge used car supermarkets throughout Scotland. We talked to Jill Gourlay, the group’s Digital Stock Executive.
 

Hi Jill. The company was founded in 1923, what do you do to stay ahead after all these years?

By using old and new best practices. We can keep up with trends but sometimes going back to the basics which started the business is key. We are always open to trying new ideas and innovations and aren’t afraid to go with them.

As a one stop shop. We offer a way for you to sell your current car, exchange for a new one and offer a large variety of stock. We have CarMoney for finance, FlexAuto, Leasing and so much more. The Peter Vardy brand is ever growing and doesn’t stand still. As part of our 2030 strategy, our renewed vision is to be a provider of mobility solutions for everyone.

We are different as our purpose is ‘We Sell to Give’ and 10% of the group’s annual profits go directly to the Peter Vardy Foundation which support children and young people across the UK and Worldwide. In 2020 we launched our new start up charity GenZ Leaders, an online leadership programme for all school children in Scotland.  
 
You offer premium cars like BMW and Landrover. And ORA, a fairly unknown Chinese brand. How do you handle that from a dealer branding point-of-view? 

What I personally love about the Peter Vardy brand is how we offer something for everyone. Each of our dealerships all have their own brand guidelines which keeps things consistent across all the approved used dealerships. ORA is very new and fresh so there will be lots to come as the brand starts to get noticed and picked up. But its great for Peter Vardy to be sole distributor in Scotland and UK’s first retailer for the ORA Funky Cat.

Do you use automated video to present all your cars?

We use it for every site, for all prestige and all of CARZ.  We are working on the premium side to use this for our prestige stock and working on picking new music tracks for prestige to make them stand out a bit more than CARZ stock.  

It’s still early days but … can you say something about your results and experience with Phyron so far? 

I think it’s a great addition to have to our adverts, we used to do videos where the salesperson would take them and there wasn’t a great deal of consistency. With Phyron there is complete consistency, and we love how on board they are with ever changing technologies. In our monthly catch ups it is great to hear about all the new and exciting features they are bringing out and allow us to be part of.
 
A few years back you were celebrated by a leading national newspaper as Blogger of the Year. How do you apply your blogging skills and experience in your current role?

I had a love for writing and that is when I started my blog back when I was 16, that’s 11 years ago, and my love for that is always applied to every job I do. My main job role is writing advert copy for our cars, across our BMW/MINI and Prestige & Performance brands so my blogging skills definitely come in handy in my day to day role.

We talked to Jill Gourlay, celebrated blogger and Digital Stock Executive with the Peter Vardy Group.

How does a century-old car dealer stay ahead in marketing and branding?

What’s the most urgent challenge for the world’s car dealers right now? And how do the most successful dealers deal with it? Phyron’s Anton Johnsson works with major car dealers across Europe every day of the week.  

Hi Anton. What’s the number one headache for dealers right now?

Everybody feels the impact of the high interest rates and slowdown in the economy. Consumers have less money to invest, many feel unsure about the future, or even about their jobs. So they keep their car for another year, buy a less expensive model, or a second-hand alternative. Which means less revenues for the dealer. For many people the car or cars make up a major share of the household budget. 

So, what are the dealers doing about it? 

One answer out of many is to speed up the turnaround time. A more dynamic rotation of cars means that more potential buyers can find what they are looking for. It also enables them to acquire more cars at more favorable terms, which improves their business margins. And every day in stock costs a lot of money. Interest on the capital, storage space, value depreciation, and a whole range of other costs.

So, they’ve got every reason to speed up the turnover. If they succeed they could enjoy a snowball effect where all the positive factors reinforce each other. More buyers, more attractive cars, better margins that allow you to invest in new sales activities, and so on.

To maximize the average turnover speed it’s important to take ALL cars into account. Including the least attractive ones. Maybe they can avoid selling off some slow-moving vehicles to an auction house or a dealer at the lower end of the market.

That’s, as you just said, one answer. HOW do they go about selling the cars faster? 

One thing the winners seem to have in common is that they really focus on the buying experience. So each potential buyer spends more time with the car or cars they are interested in. Which is not easy when other temptations, like another dealer site, is never more than a click away. 

You only have a few seconds to catch the interest of a potential buyer. Attractive pictures help, but also high-lighting the right selling points, stimulating the right buying motives. One way of doing that faster and better is video. 

Yes, what about video, that seems to be a hot topic now?

 … and for good reasons. Video has always been the most effective way to present a product, but with hundreds of cars in stock it’s a time-consuming and costly effort to do manually. They need some form of automation, not only to present the cars on their websites. They must present them where the buyers are: In marketplaces, social media, and so on.

To get video for all your cars you need an automated solution, and since a few years back there is a fully automated service that seems to tick all the boxes. And the future is even more exciting, there is a lot of research and development going on right now.

One thing the winners have in common is their focus on customer experience