Customer Stories

The Automotive Transformation Group deliver car retailer video content

  • By Phyron
  • May 25, 2022
  •  – 2 min read

Automotive traders using Automotive Transformation Group NetDirector® Auto e-platform can now include an instant, automatically generated high-quality video for every vehicle in stock. There are no limits: A car dealership with hundreds or thousands of new and used cars in stock can present each one to potential buyers with an attractive video, automatically identifying and highlighting the best features.

Phyron’s co-founder Mattias Kellquist says: “We are excited to be partnering with Automotive Transformation Group to deliver the service to their industry-leading network.”

Customized videos for every car in stock

Tim Smith, chief commercial officer at The Automotive Transformation Group, says

“We are always looking for ways to enhance our NetDirector® Auto-e platform, and our partnership with Phyron allows us to deliver unprecedented video content for retailers. This is something that was previously expensive and took a lot of time to do with inconsistent results.”

The AI engine from software-as-a-service company Phyron turns images, text, data, and weblinks into quality videos highlighting each car’s best selling-points with the aim of improving the sales process and stock turnover.

Driving sales conversion and speed of car sales

The Automotive Transformation Group solution enables omnichannel consumer connection for automotive manufacturers, dealer groups, and independent retailers around the world. Phyron launched its Automation+AI software in 2019 and is rapidly expanding from the Nordic region into continental Europe and the UK.

Says Tim Smith: “The Phyron platform will enable retailers to include video assets across every unit in stock without the time demands and costs previously associated with manual video production. Research has shown that videos deliver significant benefits in driving higher sales conversion rates and the speed of car sales.”