Right now, automation is the hottest topic in town, not only for producing automated video ads. Most recently, several articles have been published abouta new generation AI tools, ChatGPT from OpenAI. Unlike earlier versions it offers a dialogue format enabling follow-up questions, admits its own mistakes, and so forth. One interesting development area for AI, also for a Sales or Marketing Manager in a car dealership, might be automated text production for sales letters, blog articles, and more.
We asked Gunnar Bark, Managing Director of the search consultancy company Jajja about their hands-on experience from using a robot for automated text production. Jajja is a certified Google Partner and search optimizing veteran since more than 20 years.
Hi Gunnar. How do you work with automated text?
We use AI for increased productivity but also for better SEO results, which means increased customer satisfaction. But you still need a human touch. No robot should be expected to entirely replace real articles, especially when they include interviews.
We mainly use it to speed up and almost automate the production of online blogs and articles, for our clients and ourselves, and to optimize them from an SEO perspective. It’s also a very cost-effective way to write articles in multiple languages. A single person should be able to produce a hundred articles in English, German, and French in one day.
How does it work in practice? Where do you start?
Our SEO specialists use AI to produce a basic text for our clients. They read the text to check that there is no content duplication, that the tonality is right, and of course that it is optimal from a search point-of-view. In other words, which search phrases the client wants to be ranked from.
As for me personally, I use it for producing texts for our own company website. I no longer write any articles from scratch but start out from the text that the robot produced based on our instructions. I spend a few minutes with each text to make sure that the content and messages are up to our standards.
You mentioned “instructions”,...?
Yes, the right instructions are key so the system knows what to write about, and how. Things like key facts, words, and messages, what we know about the targeted readers and so forth. All this be translated into a set of “questions” that can be correctly understood by the artificial intelligence.
So, you are really a firm believer in AI...
Yes, and not only for text production. I think that it’s fun to work with and honestly believe that it’s going to be a life changer for the young generation growing up with it and getting easy access to so much new knowledge. Regardless of any limited time, insight, orimagination on the side of parents or teachers. AI will be there to answer any questions and feed their creativity at any time.
The best part is that’s it’s both easy and fun. As an example of that, I also use AI to create art, which I then publish online, here is my Instagram link.
