Creativity, effect, and business results

  • By Phyron
  • May 25, 2023
  •  – 2 min read

Always-on, meaning at the exact moment when and where potential car buyers are in the mood or can be inspired to start a buying journey. And every step of the way, across all relevant platforms, from broad media like YouTube and TikTok to exclusive car marketplaces. And, of course the dealer’s own showroom.

Customized high-quality ads with video and sound for individual used cars is product advertising on steroids. And brand advertising beyond any far-fetched ad agency concepts. Imagine thousands, tens of thousands unique ads, not only reflecting the quality and style of the products but the services and brand promises of the company too. And the presentation format itself, reflecting state of the art technology and services. With proven results and ROI.  

This revolution started long before the recent AI hype. And the established ”creative industry” still doesn’t have a clue what’s going on. They should. Creativity means being aware of what’s going on, not least among your clients, the advertisers.

The only reason why Phyron’s AI Video solution is primarily used in the automotive industry is that the company wisely took the strategic decision to focus there first for rapid global growth. Technically the solution can be applied to any products.

Creativity also means doing something new. Something new and meaningful, useful. Something breaking the rules, transforming the business. Phyron’s AI Video Automation solution goes way beyond anything that the world has seen before.

Rolf Andersson
Phyron Writer and Editor