The buyer, the dream, and the real thing

  • By Phyron
  • May 11, 2023
  •  – 2 min read

In 1969 Coca Cola, the world’s #1 softdrink brand launched its iconic slogan: ”It’s the real thing”. Slogans like that are great when you have a massive media budget and a winning concept but not a lot to say about the product itself.

It worked beautifully … for them! With a billion-dollar media budget, a Big brand can afford to weave big dreams of youth, summer joy, and togetherness. And somehow stimulate thirst and revenues as well as brand preference. That would never work for used cars. 

Now you can do even better than that.

Imagine a really vibrant, attractive and engaging video about each car, highlighting all the reasons to buy it. Something that will really stand out.

Imagine playing that video at the exactly right moment on your site, in marketplaces, in social media, and even on a broader channel like YouTube or TlkTok.

Imagine doing that for every single car in your catalog. Every vibrant ad also reflecting the qualities of your dealership. Doing it where your buyers are, 365 days a year.

Automated AI Video is no fluffy dream. It has been developed and fine-tuned since 2015. Long before the recent media hype. And it has proven its worth for dealers in 20+ countries since 2019. 

Oh yes, it’s a real thing, alright.

In May we are looking forward to seeing you at
#AutosBuzz May 9th to 10th - Lisbon, Cascais, Portugal
#DealerDays May 16th to 18th - Verona, Italy
#EMVO2023 May 24th l’Hippodrome - Paris, Longchamp France