Marketing

The easy way to make all your
used car ads more effective

  • By Phyron
  • Jun 16, 2022
  •  – 2 min read

The easy way to make all your used car ads more effective

What’s the most important thing when your business is communicating with potential customers browsing your website? 

  • Great presentation? 
  • Vehicle information and specs? 
  • The reasons to buy from your dealership? 
  • Delivering information in a way the customer wants?

If you said ‘all of the above’ we agree with you. 

In order to achieve this, no means of communication can compare to video. Did you know that a whopping 72% (Source: Wyzolv, based on data from 324 000 videos) of consumers said they would prefer to learn about a product or service by way of video?

The problem with used cars is that every one of them is different, with different selling points to attract the right buyer. Not only the specs, but the year models, mileage, and dealer services too. Manually creating bespoke videos for each car one is extremely time consuming and expensive. 

Now the Swedish software company Phyron has developed a solution that solves these problems entirely, creating studio quality ads to make your cars come to life completely automatically. Guiding buyers through all the reasons-to-buy. Being 100% automated, the larger the dealer, the greater the time and cost saving.

Results vary with the circumstances, but one major European dealer recently said:

“We see a powerful effect with Phyron. Over 50 percent more visits, and cars are sold 3-5 days faster.” 1000+ dealers in 13 countries who also use it seem to agree.

It’s a real game-changer. In 2019 Phyron was officially recognized by the EU as one of Tomorrows Innovation leaders, the first marketing innovation ever to earn this distinction.   

Shaun Bosley
Specialist Client Manager
shaun.bosley@phyron.com
+ 44 759 526 5796

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