What do the world’s car buyers think about their next car and their next car buying journey right now, in 2022? What about electrification and car sharing? DeLoitte asked 26,000 consumers in 25 countries.
According to the new study (the actual interviews were conducted late 2021), attitudes and intentions vary significantly between countries, but here are some rather universal conclusions:
- Most people are not willing to pay more for new, more advanced technologies. They have rather come to expect it as part of the ongoing evolution, it’s a normal competitive tool.
- New, virtual purchase processes are becoming more popular, but the great majority still prefers to deal with people at an authorized dealership.
- Shared mobility services were largely abandoned during the pandemic, and they are slow to regain their popularity.
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Conventional gasoline/diesel remains the preferred choice in the US (69%!), Southeast Asia. China and India, compared to less than 50 percent in Germany, Japan and South Korea.
In the US and Japan, the #1 reason to choose electric is lower fuel costs, in Germany, India, and China the #1 motivation is concern about climate change/reduced emissions. (To a certain extent these answers may also reflect “political correctness”.)
Among the people NOT considering an EV as their next vehicle, the most frequently given reasons were “range anxiety” (US, China, Germany) and the lack of public infrastructure (Southeast Asia, South Korea, India). US consumers would expect a fully charged electric vehicle to run at least 500 miles (approx. 805 kilometers) between charges.
The 2022 report also includes detailed information about consumer concerns regarding all-battery vehicles, mobility services and vehicle subscription preferences, and more.
To learn more, visit www.deloitte.com/autoconsumers