Too often, the popular discussion about sales and marketing alignment misses the bigger picture. Of course b2b Sales and Marketing must go hand in hand. Anything else is a waste of engagement and resources.
But that’s merely the tip of the famous iceberg.
Because, unlike in b2c, a major part of business-critical interaction and communication takes place with established customers, distributors, suppliers, and partners. In all professional disciplins, at all levels. Before, during, and after ”the buying journey”. Throughout the effective life of the product or service.
With multiple entry points there are more options to keep the dialog alive, also inside the target company. And more reasons to get in touch. Solving everyday situations and building brand recognition.
Little things that clear the path ahead and add colour and life to your brand. A human touch to build lasting and meaningful relations. And, occasionally, sharing new insights and that may take their performance and business relations to the next level.
This usually means more for customer loyalty, business results, and your brand than any strategic statement or corporate campaign.
Think of your organisation and their organisation as living organisms where everything communicates. Listens, feels, learns, adapts, and responds 24/7. People that may influence your customer’s internal dialogs, for better and for worse, without your even knowing it.
Then think of all the potential crossroads and meeting points between the two organisms, yours and theirs, online and IRL, where information, ideas, and emotional impressions can be shared.
That’s b2b communication!
Phyron connects with dealers and OEMs around the world to share intelligence and experience of always-on AI video ad services.
