Consumers don’t buy cars straight out of the carmaker’s glossy ad or brochure. For new cars they typically zoom into a certain model, engine size, powertrain, transmission, entertainment system, upholstery, color, etc. Searching for a used car they also look for a reasonable year model, mileage, remaining warranties, delivery point, and price.
Communicating all that would be a challenge, even for a professional ad agency. Especially when each car faces direct competition from hundreds of other cars in the same web page, classifieds, or social media.
THE INHOUSE ALTERNATIVE
With hundreds of cars to sell and limited margins, a car dealer’s budget doesn’t allow costly ad agency services or professional photography for each car. And let’s face it: Inhouse photography and ad creation done by employees with other, more pressing things to do is not an ideal alternative anyway. So the result in terms of sales and dealer branding is often under par.
THE AUTOMATED ALTERNATIVE
Now, imagine a solution that connects your existing car catalog directly to an online ad generator that turns all pictures, text, data, logos, contact details, etc into an attractive ad, ready for use on your website, classified pages, and social media. Automatically updated with any changes in your car catalog.
Also imagine the pictures being automatically optimized, and integrated with key information about every key feature of the specific car. Everything presented in the graphic style of your choice. Shadows removed and added automatically and (soon) backgrounds adapted as you please.
Any information about services offered with the specific car as well as contact info can also be included, in the ad. So, having seen and explored the ad on your site, a buyer can call or email the sales reps without even entering your digital showroom.
There’s more: Whether proudly displayed in your showroom, stored in a garage or backyard, all your cars can be shown in this way, 24/7 in your digital showroom in the sky.
This automated, AI-enhanced alternative is already in full use by more than a thousand dealers across Europe
BRAND IMPACT AND STREAMLINED WORKFLOWS
From a management point-of-view, the fully automated creation, distribution, and publishing of hundreds or thousands of ads at a time makes a huge difference. Not only by freeing numerous man hours for sales and customer care, but also for supporting more efficient internal workflows.
Together, all these attractive, engaging, informative and uniform car ads, exposed in various media throughout the year, add up to powerful brand impact, too.