How Lipscomb's vehicle videos boosted enquiries by 125%

Getting inventory online with videos and images shouldn’t take 48 hours. But for Louise Stevens and her team, it often did.

As Group Marketing Manager at Lipscomb, Louise oversees the marketing strategy for three UK dealerships and a diverse portfolio of six brands - Volvo, Fiat, Abarth, Jeep, Polestar, and Fiat Commercial Vehicles.

Across this network, keeping up with the demand for consistent, high-quality content for both new and used stock had become a resource-heavy challenge.

As Louise explains:

“We faced several challenges, particularly around manual processes that were time-consuming and costly. While it was important to provide detailed videos and visuals for our customers, relying on manual methods to create this content was inefficient and resource-heavy.”

Louise knew something had to change. And with Phyron, she found the solution.

Quicker content, consistent branding and smoother customer journeys

The turning point came when Lipscomb’s web provider, Keyloop, recommended Phyron as a way to automate the production of videos and still images for their online listings.

For Louise, it wasn’t just about speeding things up. Phyron offered the chance to modernise their entire approach, towards a system that could produce consistent, engaging content at scale.

“Phyron’s automation has streamlined our marketing processes,” Louise tells us, “saving us time and resources while delivering high-quality, engaging content.”

To put this new approach into action, Lipscomb adopted the Phyron App and Inventory Videos products, reshaping their entire content creation process.

Firstly, the Phyron App enabled Louise’s team to capture inventory photos quickly and consistently, using built-in AI guidance to ensure every shot was taken from the right angles and distances. It also automatically replaced busy or inconsistent backgrounds with clean, brand-aligned visuals, so every listing looked polished the moment it went online.

The Inventory Videos solution then turned these enhanced images into dynamic, AI-generated videos in minutes, complete with spec callouts and dealership branding. This gave each listing more impact across every platform and helped engage buyers earlier in the sales journey.

Together, these tools eliminated the 24–48 hour turnaround for background edits and removed the need to shoot separate videos for each car. This led to an estimated 30–40% time saving, which Louise and her team now reinvest into capturing better images, analysing performance, and fine-tuning listings.

“This improvement has given us more time to focus on capturing quality imagery and video” Louise says, “and has also freed up resources to conduct more detailed analytics and optimisation of our used car stock.”

And the benefits didn’t stop at efficiency.

More leads, more conversions, more higher-value sales

In the three months after going live with Phyron, the Lipscomb team saw:

+125% increase in used car enquiries

Used car enquiries more than doubled. With video listings offering clearer and more engaging content, buyers were quicker to express interest and move further down the funnel.

+25% increase in transactions

Online vehicle sales climbed by 25% as Phyron’s AI-generated videos helped Lipscomb showcase features, build trust, and shorten the buyer journey. With the Phyron App and automation, the team captured, edited, and published listings faster. This quicker turnaround helped convert interest into sales more effectively.

+40% increase in total transactional value

Total revenue from transactions surged. Video made it easier to showcase spec differences and features, while faster workflows improved stock visibility and helped attract more interest in available vehicles.

These results point to more than just improved efficiency. By replacing static imagery with AI-generated videos at scale, Lipscomb improved performance across the entire customer journey. They were able to:

✓ Attract more engaged, high-intent buyers
✓ Showcase higher-spec vehicles more effectively
✓ Sell faster and reduce stock holding costs
✓ Increase average transaction value

With the help of Phyron, Lipscomb turned a slow, manual workflow into an engine for growth. They increased leads, boosted conversions, and improved sales performance at every stage.

What’s next for Lipscomb?

With content creation now faster, more consistent, and more impactful, Louise and her team have no plans to slow down.

“We definitely plan to continue using Phyron,” Louise says. “Its automation and AI capabilities have streamlined our marketing processes, saving us time and resources while delivering high-quality, engaging content.”

Looking ahead, Lipscomb will continue to rely on Phyron to support its used car marketing for its Stellantis brands — Fiat, Abarth, Jeep, and Fiat Professional — ensuring visual consistency, enhancing the online customer journey, and helping the team stay competitive in a fast-moving digital landscape.

“I would absolutely recommend Phyron,” Louise adds. “Its AI-driven automation makes it easy to produce consistent and informative visuals, which is invaluable in standing out against our competitors.”

Lipscomb started with a time-intensive process that held their marketing back. With Phyron, they’ve not only accelerated production and improved consistency - they’ve made video and better imagery their competitive edge.

And in a competitive market where every detail matters, that makes all the difference.