Let’s be honest: Most dealer ads are simply too dull to attract and engage the buyers. That’s bad, because online you tend to lose them to more interesting temptations, a simple click away.
The most effective way to attract and engage a buyer would be video. Did you know that online videos now make up more than 85 percent (!) of all consumer traffic on the internet? (Source: Cisco) It is simply what most people, including potential car buyers want.
The problem with used cars is that every one of them is different, with different selling points to attract the right buyer. Not only the specs, but the year models, mileage, and dealer services too. You simply don’t have the time and money to highlight all that effectively in an ordinary, static ad. And when you have hundreds of used cars in stock …
Now, a Swedish company, Phyron Software, has developed a solution that solves these problems entirely, making all your used car come alive. Guiding buyers through all the reasons-to-buy.100 percent automated, it saves a lot of costs and streamlines internal work.
Results vary with the circumstances, but one major European customer said: “We see a powerful effect with Phyron. Over 50 percent more visits, and cars are sold 3-5 days faster.”
It’s the very first marketing innovation recognized by the EU as one of Tomorrow’s innovation leaders and now finalist with AM Online’s Best New Product or Service 2022, it is a real game changer.
Don’t be left behind. Call or email me today for an informal chat.
Graeme Dengate
UK Country Manager Phyron
graeme.dengate@phyron.com
+ 44 7946 664754