The decision is in the hands of the buyer. Always. For the dealer it’s all about timing.
The buyer knows the needs and the circumstances. Feels the necessity, the temptations, the urge to buy now. Weighs in alternative investments, counterarguments, financial limitations, and risk. Chooses if, when, where, and how to search for more information. Decides when to spend time online.
To reach through to the buyer, a seller must understand and adapt to all that. Be there, in plain sight, standing out with the right answers at the exact right moment.
And the only way to do that is being there at ALL times. Always on.
As a marketing person you may already have extended your reach and visibility in every other conceivable way:
- Promoted more unique product varieties, highlighting more features relevant and attractive to more buyers, addressing more reasons-to-buy
- Chosen the most powerful presentation technique to stimulate and make the most of all potential buying motives
- Opened up more arenas for exposure. More online marketplaces, more social platforms and channels
- Taken the first steps of AI Automation.
Then TIMING might be your best next step. Being there for the right buyer with the right answers at the exact right time. Every time. Always.
And this week we launched something very special for the world's automotive dealers. click here and be Always on.
