Three to five seconds. That’s how fast a potential buyer makes the choice to stay with a car ad – or leave to explore other temptations a simple click away. This is the critical moment in any online ad or campaign: Is it the first step in a buying journey or the end of the road. So, how do you make them stay?
- Pictures always speak faster and louder than words, just make sure they show what’s most interesting to the viewer.
- Film and video are more lifelike and therefore more engaging than still pictures. So, use it to tell more exciting stories and trigger more powerful emotions.
- Better still:
– Add Artificial Intelligence to make the viewer part of that story,
– Improving image quality
– Turning diverse image backgrounds into one attractive dealer environment;
– Adding key facts next to the visuals to highlight reasons-to-buy;
– Facilitating immediate interaction and dialog.
Visual magic at your service.
MORE VIEWS, FASTER SALES
Visual presentation is key to any sales and marketing strategy, not least in emotionally charged products such as fashion, cosmetics – or cars. An industry where design and feelings go hand in hand with complex, multi-faceted sales arguments, and rational buying motives. Why? Because these products are not only functional but often close to people’s hearts and self-images. So, what is it worth, business-wise? A major independent study conducted in Q1, 2022 confirms that cars advertised with Phyron’s AI video ads are viewed by 50% more people and sell the cars 3 to 5 days faster than traditional car ads do.
INTELLIGENT AUTOMATION
Now, the real trick for a smart car dealer is how to apply such advanced technology to hundreds or thousands of vehicles in stock. Simply connect your car catalog to Phyron’s online video generator and relax. That’s right, all cars in stock. No limits. Your entire production, handling, and distribution of ads to your online showroom, to external marketplaces and to social media, is now 100% automatic.
So what’s the catch?
- Your advertising can be brought up to date in a couple of weeks,
- Your IT system is not affected in any way
- It’s software as a service, so no capital investment whatsoever
- You make no commitment beyond a 3 months’ trial period,
- Total sales costs are lower than with manual routines.
Any other questions? Contact us or ask for a demo.