Over the years, the word ”mass-customized” has been defined in various ways, including “striking the balance between utility and complexity” and, more to the point, “combining volume efficiency with individual precision”. Wikipedia suggests: Mass customization is a marketing and manufacturing technique that combines the flexibility and personalization of custom-made products with low unit costs.”
It is being applied or strived for in many areas, from education to product development, supply chain management and manufacturing.
When a marketing department offers customized products), it usually means thatsimilar variants of the same mass-produced item are available. In the digital world,“mass-customization” usually does not offer an alternative to mass productionof material goods.
In marketing, there are few examples, and even fewer success stories worth mentioning. Until very recently, the technology to do it right was simply not there.
“TRULY GROUNDBREAKING R&D ACHIEVEMENT”
In June 2019, Phyron was officially recognized by the EU as one of Tomorrow’s innovation leaders for its “truly groundbreaking R&D achievement”. To the best of our knowledge, it’s the first time this distinction is awarded a marketing solution. It is also a shining example of, that’s right, “volume efficiency and individual precision”.
The solution applies AI to automatically produce virtually any number of unique product videos within minutes, while at the same time enhancing the image quality. Later, it has been further developed to add and remove shadows, integrate links to related services, in-built trigger points, and more.
226 MILLION UNIQUE VIDEOS (and counting)
Now, less than three years later, the new solution, it is routinely applied by more than a thousand car dealers in 20 countries. To date, more than 226 million unique videos have been produced in real-time.
It is easy to understand the concept, the question in the headline is about language. So, what would you call ”mass-customized” in German, French, Norwegian, or whatever language you speak?
Hmmm … Any suggestions?