Marketing and sales is changing fast, with increasing focus on digital and an endless flow of new business propositions including
- Updated and extended ad and web agency services
- New marketing software packages
- Software as a Service (SaaS)
Let’s stop right there. All these categories offer alternatives with promises of increased revenues, but they also come with varying direct and indirect costs. Not least in the form of additional internal work hours. Or, alternatively, savings as a result of less internal work and faster, smoother workflows. Time to market is just one example.
So, before evaluating any specific web agencies or software packages, take a close look at the bigger picture, not least your own internal workflows: Could you simplify or even automate some of the work?
COMPETITIVE AND COST-EFFECTIVE
What you really want is competitive Sales and Marketing. Competitive and cost-effective. To increase revenues, you should of course look at the reach and impact of the ad, but also the car buyer’s experience and likely response to it.
The buyer experience usually begins far away from your own showroom, in online marketplaces or social media. What do alternative software, solutions and services offer in terms of impact and engagement?
- Do they make the most of the critical first few seconds?
- Do they make each car’s best selling points come alive before the viewer’s eyes?
- Do they reflect the premium quality of your products and services?
As for costs, make sure to include ALL of them in any comparisons. From ad creation to admin to publishing in your chosen online channels. Including internal and any consultancy man hours. If you don’t know the exact figures, make an honest guess based on your stats and experience: How many ads every month? How many minutes per ad including information gathering, ad creation, handling, publishing, follow-up ---? Total cost per man hour?
Another vital aspect of this routine is time-to-market, how many hours it takes from incoming car to advertised car. Time is really money here, both in terms of revenues and costs. Selling the cars faster, and minimizing the number of costly days in stock.
TURNKEY PLUG-IN VIDEO SOLUTION
Subscribing to a proven software as a service solution (SaaS) is different. The cost is a fixed monthly license fee, essentially based on your specified service and the number of cars. And according to independent studies Phyron AI’s fully automated AI solution attracts more viewers and sells cars faster.
The service includes video presentation of each car, from set-up of a customized design to real-time upgrading of any new functions, professional guidance every step of the way, reporting and follow-up. So, faster sales. Lower internal costs at a low fixed fee.
Some ideas really stand out and up in the crowd!
