Swedish tech company Phyron offers the industry’s leading AI solution enabling vehicle? car brands and retailers – whether independent or franchised – to create consistently high-quality, on brand videos for every car in their inventory, potentially in the thousands, within minutes, without any filming or data hosting worries
Stockholm, 10 March 2022 – Phyron, Swedish video tech pioneers, today announced Wensink Automotive are now using their AI powered software to create engaging and “on-brand” automated videos of their entire stock of 2,400 vehicles showcasing them on their digital forecourts.
Phyron’s innovative video and AI solution is the world’s first software solution for automated video production and distribution for the global automotive industry. The team has been working with automotive brands, dealers, and partners since 2019 and now counts over 1,000 customers across Europe. So far in 2022, its customers’ car videos have been viewed more than 226,000,000 times.
The unique and high-tech AI software and its algorithms enable Phyron to create videos for vehicle advertisements which can be used on OEM’s brand or retailer websites, as well as classifieds and across social media channels. Not only do its automated videos save retailers huge amounts of time and money on video production, especially as there is no need for a salesperson to video any cars on site or prepare a script of key features, they ensure premium quality films of every single car in a firm’s inventory has an engaging video ad attached to it in minutes.
The innovative process works by Phyron taking a data feed from a retailer or car brand, including at least three still images and key product details. The artificial intelligence (AI) then identifies the key properties in the images, including various shot angles, interior elements and exterior highlights, and then strips out the backgrounds and replaces them with a neutral one. The unique software then adds special effects, shadows and overlays the desired product specifics and any customer offers on the relevant images, including price and retailer dealer branding.
Thanks to state-of-the-art cloud computing Phyron can process an unlimited amount of videos concurrently, taking about 10 minutes to render them all, posting them live on a single retailer or auction site’s website, or scale them across an entire national or international network if needed. If a detail changes, such as price, or promotion, the data feed updates and the video is re-rendered automatically as part of the small video fee.
Johan Sundstrand CEO, said “Phyron’s automated videos use in-built artificial intelligence to enable over 2,400 car ads to be turned into high quality, on-brand videos in just minutes. Thanks to the dynamic customer-centric approach, if any of the vehicle information changes in the data feed, videos will be updated and re-rendered automatically, ensuring every single Wensink Automotive new and used car ad carries the correct promotional information in the most engaging videos ever.”
Leon van Davenhorst Digital Marketing Manager at Wensink Automotive, said “Automated video it’s also about efficiency. Video can be an outstanding sales tool, but every one of those 2,400 cars is unique, and our car catalog is updated every day. Producing that many videos manually would be impossible, now the entire process is fully automated”.
Wensink Automotive operates over 40 car and truck dealerships across the Netherlands, mainly concentrated in the eastern and northern parts of the country. Based in Zwolle, they are the first car dealership in the Netherlands to apply Phyron’s software solution for automated generation of AI-enhanced, video ads.