How Phyron and Keyloop are helping Renault Renew deliver click-worthy content at scale

When Renault UK introduced Renew back in 2023, Matthew Heffy had a clear vision of what success would look like. As Renault UK’s National Used Car, Residual Value and Direct Supply Manager, his mission was to strengthen the Renew brand and make the customer journey as smooth as possible.

Central to that mission was its ongoing partnership with Keyloop, whose Auto-e platform had already laid the foundation for seamless online browsing and e-commerce.

But while the digital storefront was in place, video content creation remained a major bottleneck. Sales teams were still manually recording and uploading videos for every used vehicle - a task that pulled them away from selling and took up valuable time.

Worse still, this DIY approach led to inconsistent visuals. Poor lighting, cluttered backdrops, and low-res imagery often undermined the Renew brand and made listings less appealing. In some cases, killing buyer interest before it even began.

Matthew knew Renew had to find a content creation solution, and pinpointed Phyron as a potential partner.

An all-in-one solution for content creation

With Phyron already integrated into Keyloop’s Auto-e platform, onboarding was easy. The transition to automated content creation required no new systems or complex technical tinkering - just a smarter use of the Auto-e platform Renew was already using.

Now, through Phyron’s tools on Keyloop’s Auto-e platform, every car in the stock feed is automatically transformed into a high-quality, on-brand video within minutes. These videos are pushed directly back into Auto-e and distributed across channels like AutoTrader, enriching every listing with consistent, dynamic content just like the video below.

Each video isn’t just a spec sheet on a screen. It’s a compelling visual story that gives used vehicles personality, context, and credibility. In a market where attention spans are short and buyers scroll fast, storytelling is what stops the scroll.

The impact of Phyron on Renault’s internal workflows has been immediate, and the once manual, time-consuming task of video content creation is now entirely automated. Sales teams are now free to focus on what really matters - like closing deals.

From one feed to 3,126 listings in just one month

With Phyron and Keyloop working hand-in-hand, Renew has reached a new level of marketing productivity. Looking at April 2025 alone the stats tell us:

✔ 1,566 vehicle videos were created and updated
✔ More than 50 videos were produced per day
✔ 3,126 active videos went live across all channels

This rollout hasn’t just extended Renew’s digital footprint — it’s raised the bar for content quality and shopper experience. Each video delivers consistent branding, motion, and messaging that brings listings to life.

And there’s data to back up why that matters: our data analysis suggests that video ads attract 50% more potential customers than ads without videos, making them more confident to take the next step in their journey. By turning every vehicle into a high-quality video experience, Renew ensures buyers aren’t just browsing — they’re engaging.

More views. More clicks. More keys in hands.

On top of the increases in operational efficiency that Renew has seen, they’ve also experienced a surge in customer engagement and conversions.

Examining April 2025 figures once again, the stats tell us that Renew saw:

✔ 34,117 total video views, which works out to over 1,000 per day
✔ 212+ hours of prospective buyer watch time
✔ 9% click-through rate, outperforming typical automotive benchmarks

Year-on-year the impact of Phyron has been dramatic, with the analytics indicating that in comparison to April 2024, in April 2025 Renew saw:

✔ +20.5% increase in used vehicle inquiries
✔ A doubling in the conversion rate
✔ +29.5% increase in used vehicle transactions

A smarter way to sell online

By automating video production and standardising visual quality, Phyron and Keyloop have enabled Renew to operate like a digital-first brand - faster, smarter, and more customer-centric. But don’t just take our word for it, read what Matthew Heffy from Renault UK has to say:

“With consumers increasingly turning to online platforms for vehicle research and purchases, Renew’s adoption of Phyron’s AI software ensures consistency in our imagery in line with the brand look and feel. By providing customers with immersive, automated video content, Renault UK is redefining how our approved used vehicles are marketed and sold online.”

Together, Phyron and Keyloop haven’t just solved a workflow challenge — they’ve delivered a scalable content engine that strengthens brand equity and puts more keys in hands.