2026 is shaping up to be another big year for automotive industry events worldwide. For dealership leaders and OEM insiders, some of the best insights - and even the best deals - happen in the event hall, and with a packed calendar coming, there’s no shortage of chances to network, sharpen your strategy, and keep your edge.
Below is a region-by-region guide to the most notable in-person automotive industry events in 2026. These events – much like NADA in the U.S. or AM Live in the UK – offer significant networking and business development opportunities for dealers and manufacturers alike, plus the opportunity to meet our team and discuss all things Phyron.
Guides
Automotive Industry Events 2026
- By Phyron
- Jan 22, 2026
Africa
When: June 3–5, 2026
Where: Nairobi, Kenya
AutoExpo Kenya is East Africa’s largest international automotive trade exhibition. Held at Nairobi’s Kenyatta International Convention Centre, this B2B expo showcases the latest in vehicles, spare parts, accessories, garage equipment, and automotive technology. Over 30 countries typically exhibit, making it a gateway for companies eyeing Africa’s growing automotive market.
Trade visitors (dealers, importers, distributors) can network with global manufacturers and suppliers, exploring new products from electric vehicles to aftermarket components. For OEMs and large dealer groups, AutoExpo Africa provides insight into emerging opportunities in East African automotive distribution.
When: September 17, 2026
Where: Johannesburg, South Africa
DealerCon returns on 17 September 2026. This one-day event will bring together dealership principals, OEM executives, fintech providers, and policy leaders for focused conversations on the state and future of auto retail in the region.
Attendees can expect strategic insights on sales innovation, digital platforms, consumer trends, and leadership. DealerCon also offers excellent networking opportunities across the country's franchised and independent dealer networks.
When: October 27–29, 2026
Where: Johannesburg, South Africa
Automechanika Johannesburg is Sub-Saharan Africa’s premier automotive service industry trade fair, held biennially. The 11th edition in 2026 will turn the Gallagher Convention Centre into a global meeting point for aftermarket industry leaders and professionals.
Spanning three days, Automechanika showcases products across parts and components, repair/maintenance, accessories, and automotive digital solutions. Dealers (especially those with service and parts operations) and OEM aftersales teams benefit from seeing the latest tools, diagnostic equipment, and spare parts innovations.
Asia
When: January 28–30, 2026
Where: Pune, India
Held biennially in India’s automotive hub, Pune, SIAT is the country's most prestigious R&D and technical conference.
Hosted by the Automotive Research Association of India (ARAI), the 2026 event centers on "Innovative Pathways for Safe and Sustainable Mobility." While highly technical - featuring over 250 technical papers - the concurrent SIAT EXPO is a critical stop for OEM product planners and technology providers. It offers a deep dive into the future of Indian vehicle engineering.
When: February 5-7, 2026
Where: New Delhi, India
As the foremost aftermarket trade fair in the Indian subcontinent, ACMA Automechanika returns to the massive Yashobhoomi (IICC) complex in Dwarka.
This B2B-only expo is essential for dealership "Fixed Ops" directors and aftersales executives. Spanning 50,000+ sqm, the 2026 show features over 750 exhibitors from 19 countries, showcasing the latest in spare parts, workshop equipment, and diagnostic tools. It is the primary sourcing destination for the Indian automotive value chain, connecting global component brands with regional distributors and dealer groups.
When: April 24 – May 3, 2026
Where: Beijing, China
Auto China (Beijing Auto Show) is one of the world’s largest automotive exhibitions, where global and domestic OEMs unveil new models and strategies. The 19th Beijing International Automotive Exhibition will be held April 24 to May 3, 2026 at the China International Exhibition Center.
It’s a must-attend for OEM executives and dealers interested in the latest vehicle launches, especially in EV and intelligent vehicle tech. Dealer principals gain early insight into upcoming models and market trends in China, the planet’s biggest car market. Beyond the public spectacle, industry attendees can join professional days (April 26–27) for networking with automaker representatives, suppliers, and policy makers. Auto China offers unparalleled scale – hundreds of exhibitors and concept reveals – making it “China’s top A-class auto show” and a key place for OEM–dealer engagement on future products.
Australia
When: 14-16 May, 2026
Where: Melbourne, Australia
The Australian Automotive Aftermarket Expo is Australia’s largest trade event dedicated to the automotive aftermarket, covering parts, accessories, tools, equipment, service, repair, and maintenance. The expo attracts a broad mix of manufacturers, distributors, workshops, retailers, and industry professionals from across Australia and the Asia-Pacific region.
With a strong focus on product innovation and practical solutions, the expo floor showcases new technologies shaping the future of vehicle servicing and aftermarket supply. Educational sessions and live demonstrations offer insights into evolving vehicle technologies, workshop efficiency, and industry standards. For businesses operating beyond franchised dealerships, the Aftermarket Expo is a key event for staying competitive and connected within the wider automotive ecosystem.
When: July 29–30, 2026
Where: Sydney, Australia
The Australian Automotive Dealer Association (AADA) Convention is Australia’s premier event for franchised new-car and truck dealers. The 2026 Convention returns to ICC Sydney, Darling Harbour, as a two-day expo and conference.
After a record-breaking 2025 show, AADA 2026 promises to be “bigger and bolder”, with an expo floor showcasing the latest dealership technologies and services. Keynotes and workshops will focus on industry trends in auto retail, from improving online customer experience to navigating regulatory changes in Australia’s motor trade.
Given New South Wales’ central role in the auto market, the Sydney location is strategic – expect a strong turnout of dealer principals, OEM representatives, and allied vendors from across Australasia. Networking events (including welcome receptions and dealer group meetings) offer opportunities to connect with peers and global partners. For Australian dealerships, AADA is the “must-attend” annual gathering to stay competitive and informed.
Europe
When: March 11, 2026
Where: Tomasi Auto, Milan, Italy
This invite-only, in-person talk show hosted by Top Dealers Italia brings together the new generation of Italy’s top automotive dealers and the most innovative automotive startups. Held at the Tomasi Auto dealership in Milan, the 2026 edition focuses on how emerging leaders and tech-driven businesses are reshaping auto retail through AI, electrification, and digital platforms.
The day-long program features panels on dealership innovation, mobility startups, and the future of automotive retail, including the 2026 Green Top Dealers awards and a preview of Italy’s 2027 Top Dealers. Among the featured speakers is Antonluca Braghin, Senior Account Executive, representing Phyron.
When: May 19–20, 2026
Where: Sitges, Spain
Billed as “the world’s only conference focused entirely on automotive e-commerce and marketplaces,” AutosBuzz gathers senior leaders from online car sales platforms, OEM digital teams, and innovative tech vendors for two days of insights, strategy, and networking. Held just outside Barcelona, the event explores topics like AI in automotive retail, data-driven marketing, new transactional models, and the rise of digital-first dealerships.
Phyron will be returning this year, with team members on-site to showcase how our software is transforming online vehicle listings.
When: May 19–21, 2026
Where: Verona, Italy
Italy’s Automotive Dealer Day (ADD) is Europe’s leading B2B event for automotive retail and mobility, drawing participants from across the continent.
The 2026 edition takes place over three days at Veronafiere in Verona. This conference and expo – organized by industry think-tank Quintegia – brings together dealers, carmakers, and service providers to address the evolving auto retail ecosystem. With an international audience, ADD’s agenda features strategic workshops (often with live translation) on topics like digital sales channels, agency model OEM strategies, used-car profitability, and mobility services.
In 2025, more than 8,000 attendees and numerous sponsors participated, underscoring ADD’s scale. Dealers benefit from multi-track seminars (marketing, operations, finance) and ample networking with European OEM executives. The event’s status as “the reference event for the automotive ecosystem” is reinforced by its community of dealer principals, vendor CEOs, and consultants engaging as a pan-European knowledge hub.
Antonluca Braghin, Senior Account Executive, will again be on the ground in Verona, engaging with dealer groups and OEMs to showcase how automated video is transforming online car marketing across Europe. Last year, Phyron took center stage with a panel discussion featuring some of Italy’s top automotive marketers.
Watch the 2025 panel replay here.
When: October 27–28, 2026
Where: Lisbon, Portugal
Fleet Europe Days is the leading event for corporate fleet and mobility decision-makers in Europe. The two-day gathering offers expert-led educational sessions, curated content for industry suppliers, and extensive networking through the Fleet Europe Village and Remarketing Summit. Topics range from electrification and cost optimization to mobility-as-a-service and data-driven fleet management.
Phyron will again be attending, engaging with mobility leaders to showcase how automated video can elevate digital fleet remarketing and dealer visibility.
When: November 11, 2026
Where: Birmingham, UK
AM Live is the UK’s largest conference and expo for automotive retail, a one-day extravaganza catering to dealership groups and industry suppliers.
Returning to the NEC Birmingham on Nov 11, 2026 (9:30–16:30), AM Live is free for dealers to attend and is known as “the UK’s leading motor retail show”. The event packs in over 30 expert speakers across multiple theatres, covering strategy, leadership, operations, and innovation for car retailers. Hot topics include AI in auto retail, EV sales strategy, used-car management, customer experience, and more.
The 2025 show drew 1,200+ dealer professionals and 100+ exhibitors, and 2026 is expected to be even bigger. For dealership executives, AM Live offers a concentrated dose of best practices and networking: attendees can hear from top dealer group CEOs, meet vendors (from digital marketing platforms to finance providers), and even see new EV models on the “E-Street” tech showcase. OEM representatives often use this forum to connect with UK franchise partners and discuss retail performance.
Phyron returns following our role as a premium sponsor in 2025, where our very own JP spoke on stage about how AI video transforms automotive marketing by restoring emotion to the car-buying journey.
Catch the 5 key takeaways from JP’s talk
North America
When: February 2-6, 2026
Where: Las Vegas, USA
The National Automobile Dealers Association (NADA) Show is the premier annual event for automotive retail in North America.
This massive convention draws over 10,000 dealership professionals and 400+ exhibitors, making it the ultimate marketplace for dealership solutions and networking. Attendees can access hundreds of workshops and sessions covering dealership operations, digital marketing, F&I, fixed ops, and regulatory updates.
The NADA Expo floor showcases the latest products and technology for dealers – from CRMs and DMS vendors to EV charging solutions – giving dealers a one-stop shop to find profitability boosters. Beyond education and expo, NADA is renowned for its networking, including franchise dealer meetings with OEMs, peer idea-sharing events, and gatherings like the Women Driving Auto Retail conference.
With an expected 20,000+ attendees (last year’s show in New Orleans hit that mark), NADA 2026 is the must-attend event for U.S. franchised dealers and increasingly attracts international visitors including Phyron. If you’re attending, stop by and see us in-person. Here’s a short taster of what we’ll be showcasing.
When: June 21-24, 2026
Where: Denver, USA
Hosted by the National Independent Automobile Dealers Association, the NIADA Convention is the largest U.S. gathering for independent used-car dealers. It delivers top industry insights and training tailored to the independent dealer segment, with educational sessions spanning compliance and regulatory topics, retail operations, digital marketing, financing, and more.
NIADA is also a prime place for independents to network with peers, large independent dealer groups, and finance companies.
Digital Dealer is a leading conference focusing on automotive marketing, sales, and digital innovations for dealerships.
This fast-paced conference is known for its practical, actionable sessions (often quick 25-minute workshops) that help dealers leverage new digital strategies immediately. Topics include everything from SEO/SEM, social media advertising, and online sales processes to dealership website conversion and data analytics.
The expo features dozens of tech companies and service providers specializing in automotive retail solutions. For dealership marketing managers, internet directors, and GMs, Digital Dealer offers a concentrated dose of cutting-edge retail tech trends – all designed to drive sales and improve customer experience in an increasingly online marketplace. The networking environment is also valuable, as attendees can mingle with forward-thinking dealer peers, vendor experts, and occasionally OEM digital strategy folks.
South America
The Fenabrave Congress (Congresso Fenabrave) is Latin America’s largest automotive distribution conference, organized by the Brazilian Federation of Vehicle Distributors.
ExpoFenabrave is recognized as the biggest trade show dedicated to the vehicle dealership sector in LatAm, anticipated to attract over 8,000 participants including dealership owners, group directors, and managers from Brazil and across the region. Over three days, attendees engage in high-level workshops (often in Portuguese with translation) on the economic outlook, leadership, and new mobility trends affecting dealers. Meanwhile, the expo floor hosts 100+ exhibitors with services ranging from dealership management software to finance and insurance products.
Fenabrave’s significance lies in its role as a unifying event for Latin American auto retail. It’s a hub for networking between dealers and OEM executives (many automakers’ Latin America leadership attend), as well as policymakers and suppliers. Sessions often cover Brazil’s market specifics – like credit and tax changes – but also broader trends like digital retailing and EV adoption, making it highly relevant for any OEM or dealer aiming to grow in South America.
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