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Introducing Phyron App™: the Fastest Way to Get Your Inventory Online

  • By Phyron
  • Sep 16, 2024 - 1 min read
Introducing Phyron App™: the Fastest Way to Get Your Inventory Online

Take a minute to think about how you get imagery of your inventory to your marketing channels.

If you’re anything like most of the dealerships we’ve spoken to, you’ll need to:

1. Pick the ideal location

2. Put the car in the right position

3. Adjust the lighting

4. Get your camera or smartphone ready

5. Capture the exteriors

6. Capture the interiors

7. Check you’ve captured everything

8. Transfer the photos

9. Edit the photos for all your marketing channels

10. Phew, that’s finally it. You can now start uploading your photos!

Typically this entire process can take anything from a few days at best, to a few weeks or more at worst. And as any dealership knows, every day that a car is on your lot is money lost. The faster you can get a car online, the faster it can get sold.

Today, we’re happy to unveil what we’ve been working on.

Capture perfect inventory photos in 5 minutes

Book a free demo

Meet Phyron App™, the fastest way to capture perfect inventory photos

Over the past five years we’ve focused on creating studio-quality AI inventory videos, enhanced still imagery, and paid ads for social media. At scale and for less than the cost of a coffee per car.

Yet one key piece of the content creation puzzle remained. To create your ads, we’ve had to rely on you gathering all the photos we need via your own digital cameras or smartphone apps.

Then it dawned on us. Why not use our team’s decades of experience, ranging from Hollywood productions to AI research, and apply all of this expertise into building our own photography technology? A fool-proof way to capture consistent photos, across locations, in record time.

The result is Phyron App™. Here’s how it works:


1. You log into the app, scan the VIN of the car, and enter some basic details

2. You follow our step-by-step photoshoot guide to capture your photos

3. You publish your photos and they're automatically sent to our content creation AI platform (if you're an existing user of one of our solutions)

4. That’s it, our AI-powered technology processes your photos, edits them, and creates your marketing assets automatically.

Here's a peek of what you can expect, except you'll receive 30+ AI assets to choose from 👇

We’ve timed these steps from start to finish. It takes about 5 minutes to capture your car photos before they're sent to our AI platform and transformed into stunning AI ads. That’s a huge saving in terms of time, plus you get on-brand, professional and consistent content—in multiple formats and optimised for all your online channels.

How to see these benefits for your business

If you’re an existing Phyron customer, all you need to do is get in touch with your Account Manager so they can give you all the details and get you set up.

If you’re yet to join us, you can book a (totally free) demo and one of our team members will take you through the app.

This is just the beginning. Our tech team will be building and releasing even more features in the coming weeks, so make sure to follow our LinkedIn page.

And as always, if you have any questions you can put them to us through our live chat feature in the bottom right hand corner.

See it in action

See it in action

Capture perfect inventory photos in 5 minutes

Get a free demo

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