9 Powerful New Phyron Features To Transform Your Inventory Videos & Paid Ads

From cinematic storytelling and creative control to bold new ad formats, Phyron’s latest updates are designed to help you stand out, scale faster, and connect with more buyers - whether you're promoting a single vehicle or hundreds across your network.

With new features already live and more coming by September and October, here’s your first look at our latest releases.

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This quick video covers all 9 new features.

Available now

Background gradients

You can now take complete control of background colours with our customisable background gradients, by setting both the top and bottom tones to match your brand’s visual style across every video.

Even in 2D formats, this simple tweak adds subtle depth and a cleaner, more modern finish that helps your vehicles stand out.

Launching September 2025

Footage Support

We’re adding cinematic storytelling to your videos with dynamic background footage - think open roads, waterfalls, dramatic skies - seamlessly integrated behind your vehicles.

Built into our Prism designs, this feature lets you enable or disable footage per design, giving you the flexibility to match each campaign’s tone or your brand’s look. It’s a simple way to create more immersive, emotionally compelling inventory content.

New Inventory Video Designs

In addition we’re giving you three fresh formats designed to elevate your vehicle storytelling. Each with its own unique pace, personality, and visual punch.

Twilite: Fast-paced and rhythmically edited, Twilite is built to command attention from the very first second. Designed to spotlight the car as the star, it delivers a cinematic, commercial-like experience - especially when paired with background footage.

Wavelength: Smooth, deliberate transitions and a composed feel give Wavelength a luxury tone. Its standout feature - a semi-transparent “glass box” overlay - adds visual depth and premium polish without distraction.

Lucent: Originally created for Paid Ads, Lucent is now tailored for Inventory Videos. It’s playful yet clean, with a layout that highlights key details and naturally draws the eye - making it ideal for brands seeking clarity and storytelling simplicity.

Named edits

As we expand the number of Inventory Video variations - sped-up versions, versions with footage, and more - we’re making it easier to manage them all. Each edit will soon come with a clear, descriptive name and reference in the user manual. No more guessing which version you’re using, just smooth production at scale.

Paid Ads: New Chroma Design

Say hello to Chroma. Our boldest Paid Ads template yet. Built for scroll-stopping clarity, it features strong graphic visuals and gives your message real impact. Choose from four formats and three durations - with or without outlines - giving you creative control without adding complexity.

Paid Ads: Vehicle Scale Options

You can now choose between Close, Mid, or Wide camera setups to better match your brand’s visual style or work with different vehicle photos. This gives you more creative flexibility - without adding complexity - and responds directly to the growing demand for customisation in Paid Ads.

Launching October 2025

Environment Library

We’re evolving how vehicles are presented on screen with a new feature that lets you place cars in stylized backdrops - ranging from refined interiors to bold, moody outdoor scenes. You’ll keep the same base video format while adding emotional storytelling and a strong premium feel.

The rollout begins with a set of predefined environments (non-custom), with more coming soon.

Ready to roll?

These updates are built to help your team produce faster, brand smarter, and engage more deeply with buyers - without adding more to your workload.

Want early access or a custom preview for your brand? Let’s talk.