The first problem with most dealer ads is that the pictures are too dull to attract and engage the buyers. Did you know that online videos now make up more than 85 percent (!) of all consumer traffic on the internet? (Source: Cisco) It is simply what most people, including potential car buyers want.
The other problem with used cars is that every one of them is different, with different selling points to attract the right buyer. Not only the specs, but the year models, mileage, and dealer services too. You simply don’t have the time and money to highlight all that effectively in an ordinary, static ad. And when you have hundreds of used cars in stock …
Now a Swedish software company, Phyron has developed a solution that solves these problems entirely, making all your used car come alive with video. Guiding buyers through all the reasons-to-buy.100 percent automated, it saves a lot of costs and streamlines internal work.
In Q1 2022 a major international publisher measured the results of 10,000 car ads published with and without Phyron video. They reported: “We see a powerful effect with Phyron. Over 50 percent more visits, and cars are sold 3-5 days faster.”
It’s the very first sales and marketing innovation recognized by the EU as one of Tomorrow’s innovation leaders. Finalist with AM Online’s Best New Product or Service 2022, it is a real game-changer: More than a thousand dealers already use it every day.
Is there anything else you would like to know about automated car videos? Just give me a call.
Business Development, Benelux & Nordics
+ 46 73 54 41 844